Head of Commercial Excellence

Our Company

LAV is one of the world’s leading glassware manufacturers, proudly serving over 138 countries. Our strength stems not only from our advanced expertise in glass production technologies but also from the lasting, sustainable relationships we cultivate with our customers.

With two state-of-the-art production facilities in Kütahya and offices in Italy and the USA, we are steadily expanding our global footprint. Employing over 2,000 dedicated professionals, we are making a significant impact in international markets.

As part of our dedication to gender equality, 52% of our workforce is made up of women, reflecting our commitment to diversity and equal opportunity. We are also deeply committed to fostering an inclusive environment where all individuals are respected and valued, regardless of race, religion, color, nationality, gender, marital status, age, or seniority. #genderequality

We invite "Head of Commercial Excellence" candidates who will be a key player in our global digital business transformation journey and be a part of the LAV Family.

What you'll be doing?

• Ensuring that the business model is managed in accordance with the commercial strategy
• Reviewing processes, identifying improvement opportunities and optimizing processes
• Monitoring the performance of sales, design, marketing and business development, tracking and reporting KPIs
• Conducting NPS studies to increase customer satisfaction and evaluating customer feedback, understanding customer needs and creating customer service strategies for these needs
• Assuming ownership of CRM systems, organizing training on CRM use and applications within the company, and managing these processes effectively
• Identifying and implementing customer segmentation strategies
• Taking actions to improve customer experience
• Developing the company's overall business strategy based on market trends, customer needs and competitive analysis; Ensuring that Sales and Marketing teams work in an integrated and effective manner in line with the established commercial strategy
• Systematically identifying and evaluating potential risks in commercial operations, developing and implementing risk management strategies accordingly
• Choosing appropriate technology and automation tools (ORM, e-commerce, portal, etc.), communicating with central IT, managing the application, constantly promoting innovative approaches to improve business processes
• Managing budgets, ensure resources are used effectively, and manage commercial projects
• Providing regular communication and reporting with senior management and other units, sharing developments in the field of commercial excellence

Who we are looking for?

• Bachelor’s degree in Management, Marketing, Engineering or a related field (preferably a Master’s degree)
• Experienced in understanding and managing distributor and customer structures
• Experienced in customer segmentation
• Highly skilled in planning and organization tasks
• A good team player with customer orientation and effective communication skills
• Experienced in work plan creation and budget monitoring
• Fluency in English
• Strong knowledge of digital sales tools and CRM systems (Salesforce, Dynamics, or equivalent)
• Analytical and detail-oriented, with a data-driven approach to decision-making as well as presentation and reporting skills

What we offer?

• Competitive and comprehensive benefits including private health insurance
• Dynamic and friendly work environment
• Opportunity to work with new technologies
• Development-oriented employee experience enriched by Gürok Academy leadership programs