Role Description
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Develop and lead PR strategies from formulation through to execution, aligning with the client’s key business objectives, and integrating (where required) with social media and digital activities.
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Lead on planning and activating client campaigns and ongoing scope of work.
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Identify opportunities and suggest creative campaigns that will position the client positively in the media and with consumers.
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Using strong command of written Arabic and English, lead on researching, and drafting and editing high-quality, ‘journalist standard’ editorial content (i.e. press releases and features) along with any other written copy required by the client such as Q&As, talking points etc.
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Ensure all communication is engaging, relevant, consistent, credible, timely and in the appropriate writing style.
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Proofread final materials – including those of your colleagues – for sufficient newsworthiness, as well as the basics of correct spelling, grammar, and sentence structure.
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Oversee the delivery of weekly, monthly, quarterly, and annual reports to meet client deadlines, ensuring reports contain relevant analysis of client activity and recommendations.
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Establish and build high-level media contacts, securing coverage in a variety of media outlets that are important to clients.
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Ensure team media lists and client materials are kept up to date and saved on the Action Saudi server.
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Assist in managing crisis communications.
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Look for opportunities to grow the client’s scope of work and increase annual fees and revenue.
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Working knowledge and information gathering of the marketplace to help determine the best opportunities for clients.
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Oversee the development of a calendar of events or key occasions around which to proactively recommend commercial activities.
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Keep track of impending deadlines and ensure all work is completed on time.
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Liaise with the client and act as key point of contact in support of senior team. Lead client meetings.
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Support in internal brainstorming sessions and create workable programmes including proposal writing for new business and existing clients.
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Proactively gain an understanding and working knowledge of all core communications disciplines across Action Saudi, including social / digital media, design, and production, with a focus on core PR, to provide a quality assurance check of project deliverables, assisting with the implementation of best practices and solutions across function.
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Stay abreast of communications industry trends.
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Support senior team and liaise on basic quotations and invoicing between finance teams and clients.
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Actively pursue new business leads and prospects.
Requirements
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BA/MA degree in marketing, communications, or a related discipline.
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Excellent Arabic and English language proficiency - journalism experience preferable.
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Work experience in a similar role required (between 2-3 years).
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Experience in events, exhibitions and B2B trade show communications as well as agency experience will be considered an advantage.
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Proven track record of executing successful communication campaigns.
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Strong media relations in KSA
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Media relations in wider GCC and any international markets will be advantageous.
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Critical thinking organised and ability to handle client relations.
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A “can-do “attitude. Commitment to meeting deadlines and going the extra mile.
ONLY CANDIDATES THAT MEET THE ABOVE CRITERIA WILL BE CONTACTED