Communications Specialist

The Communications Specialist is responsible for elevating Peppermill’s prestige across advertising goals, social media management and implementing digital marketing strategies.

Duties:

• Create compelling content to include social media posts, story reels, graphics and video that aligns with company vision and captivates diverse audiences.
• Research, write and edit feature articles and stories for magazines and publications.
• Develop and manage social media strategies, content calendars and advertising campaigns.
• Update and maintain company website to ensure accuracy, relevance and user engagement.
• Build and maintain relationships across social media platforms.
• Coordinate with press opportunities; drafting press releases and external communications.
• Monitor and analyze campaign performance using reporting and analytics tools to provide insight and recommendations for future strategies.
• Collaborate with internal teams to design integrated communications which promote Peppermill’s offers and maintain brand identity.

Qualifications:

• Bachelor’s degree in communications, journalism, marketing, public relations or a related field.
• Four or more years’ experience in communications, digital marketing and/or public relations.
• Experience with Meta Ads Manager and paid search campaigns.
• Proficient with analytical tools such as Google Analytics or Data Studio.
• Familiar with CMS platforms and SEO best practices.
• Competent with Adobe Creative Suite, Canva or comparable design tools.
• Exceptional writing, editing and storytelling skills.
• Excellent interpersonal skills and experience building a range of strong working relationships.
• Strong analytical and project management skills with the ability the manage multiple priorities.