Consumer Insights Manager

Systems Limited is hiring a Consumer Insights Manager to analyze digital consumer conversations, behaviors, and channel performance, while delivering competitive and data-driven insights across the FMC and NC categories.

This role will transform digital data into actionable insights on consumer motivations, perceptions, and trends — supporting data-driven decision-making, innovation, and risk management across nicotine categories

PRINCIPAL ACCOUNTABILITIES:

• Monitor and analyze online conversations, searches, forums, and social media related to FMC and NC, focusing on:
• Consumer drivers, perceptions, and sentiments
• Emerging trends and regulatory discussions
• Tobacco harm reduction (THR) narratives
• Identify and interpret consumer motivations, behaviors, and attitudes across legal and illicit product segments
• Monitor and benchmark competitor brands, campaigns, and product innovations to identify opportunities and risks
• Develop and maintain dashboards and reports summarizing category performance, digital trends, and emerging insights for senior stakeholders
• Synthesize insights from multiple digital sources (social listening, search analytics, discussion forums, etc.) to inform marketing and commercial strategies
• Collaborate with cross-functional teams to translate insights into actionable recommendations
• Ensure compliance with data privacy, ethical standards, and industry regulations in all digital monitoring and analytics activities

KNOWLEDGE, SKILLS & EXPERIENCE:

• Degree in Marketing, Business Analytics, Data Science, or related field
• Minimum 5+ years’ experience in digital analytics, social listening, or consumer insight roles
• Proven expertise with digital analytics and listening tools (e.g.,Talkwalker, Sprinklr, SimilarWeb, Power BI, etc.)
• Strong analytical skills with ability to interpret complex data and generate clear, actionable insights
• Strong understanding of digital consumer behavior forFMCG categories
• Excellent storytelling and presentation skills to communicate insights effectively to non-technical audiences
• Proficiency in Microsoft Office Suite; advance use of Excel, and experience with data visualization and automation preferred

Relationship Objective:

Build proactive and effective engagement with key stakeholders, including:

• DRBU I&F teams
• Marketing, and deployment teams
• External digital intelligence and social listening agencies
• System’s & Accenture Teams

Innovation Objective:

• Continuously explore new digital data sources, tools, and methodologies to enhance consumer understanding.
• Identify and implement process improvements for more efficient, real-time insight generation