Content & Brand Strategist

We are seeking a creative and strategic Content & Brand Strategist with experience in a marketing agency environment. The ideal candidate will be responsible for developing and executing content strategies that strengthen brand positioning, drive engagement, and support business growth. This role involves planning, managing, and optimizing content across multiple digital platforms.

Key Responsibilities

• Develop comprehensive content and brand strategies aligned with client and company goals
• Create detailed content plans, campaigns, and editorial calendars
• Build strong storytelling frameworks that reflect brand identity and audience insights
• Develop video concepts, scripts, and creative briefs for campaigns and social media content
• Research industry trends, audience behavior, and competitor strategies to guide content direction
• Plan creative campaigns with a research-first and data-informed approach
• Ensure brand voice, tone, and messaging consistency across all platforms
• Collaborate with designers, videographers, copywriters, and account managers
• Oversee content production from concept to execution
• Monitor content performance and optimize strategies accordingly
• Manage multiple client accounts and deliver projects on time
• Think creatively beyond templates, trends, and generic content formats

Required Qualifications & Skills

• Bachelor’s degree in Marketing, Communications, Media, or related field
• 2–5+ years of experience in a marketing or creative agency (preferred)
• Strong understanding of content strategy and brand storytelling
• Proven experience in video scripting and creative planning
• Trend-aware with a strong research-driven mindset
• Ability to develop original, high-impact content beyond generic templates
• Excellent written and verbal communication skills
• Strong analytical and strategic thinking abilities
• Experience with content planning and management tools
• Ability to work in a fast-paced, deadline-driven environment

Other Details:

Work Mode: Fully Remote
Work Timings: 5:00PM to 2:00AM

Job Type: Full-time

Work Location: Remote