Content Creator & Marketing Manager

Overview
Are you passionate about creating compelling content and driving innovative marketing strategies? We’re seeking an energetic and detail-oriented Content Creator & Marketing Manager to elevate our brand presence across digital platforms. This dynamic role combines creative content development with strategic marketing initiatives, empowering you to shape engaging narratives, boost audience engagement, and implement impactful campaigns. Join us to craft inspiring stories, harness the power of social media, and lead our brand to new heights through innovative digital marketing techniques.

Duties

Content Creation & Management

• Create engaging photo, video, and written content for social media platforms (Instagram, Facebook, TikTok, etc.)
• Plan, film, and edit high-quality content (reels, stories, promotional videos, etc.)
• Maintain a consistent and appealing brand aesthetic
• Capture day-to-day moments, events, and highlights within the school
• Develop, produce, and manage high-quality content across multiple channels including social media, websites, blogs, and email campaigns.
• Design eye-catching graphics and visual assets using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to support branding efforts.
• Execute social media marketing strategies utilizing platforms like Facebook, Instagram, Twitter, and LinkedIn; manage scheduling with Buffer or Hootsuite for optimal engagement.
• Conduct keyword research and SEO optimization to enhance content visibility and improve search engine rankings.
• Monitor social listening tools to analyze audience sentiment, track trends, and gather insights for targeted marketing efforts.
• Manage public relations initiatives by fostering relationships with media outlets, influencers, and community partners to amplify brand awareness.
• Oversee digital advertising campaigns including Facebook Advertising; analyze web analytics with Google Analytics and Web analytics tools to measure campaign effectiveness.
• Coordinate photography and video editing projects to produce engaging multimedia content that aligns with branding goals.
• Maintain consistent branding across all channels while ensuring proofread quality control for all published materials.
• Track campaign performance metrics using web analytics tools; prepare reports to inform future marketing strategies.
• Respond to messages, comments, and inquiries in a timely and professional manner
• Engage with followers and build a strong online community
• Highlight testimonials, parent experiences, and student success stories

Requirements

• Proven experience in content creation combined with a strong understanding of social media management and digital marketing principles.
• Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Hands-on experience with social listening tools like Hootsuite or Buffer; familiarity with Facebook Advertising is a plus.
• Solid knowledge of SEO best practices, keyword research techniques, and web analytics platforms including Google Analytics.
• Ability to produce high-quality visual content through photography or video editing; experience with video editing software is preferred.
• Excellent proofreading skills with keen attention to detail; strong written communication skills are essential.
• Demonstrated ability to develop creative campaigns that align with brand identity while engaging target audiences effectively.
• Strong relationship management skills for collaborating with media outlets, influencers, and internal teams.
• Knowledge of e-commerce platforms and digital marketing strategies that drive online sales is advantageous. Join us as a vital part of our team where your creativity fuels our growth! We offer a paid position dedicated to empowering your talents while making a meaningful impact on our brand’s journey forward.

What We’re Looking For

• Someone highly creative, innovative, and detail-oriented
• A self-starter who can take initiative and bring ideas to life
• Passionate about storytelling and building a brand
• Organized and able to manage multiple projects

Work Location: Hybrid remote in Miami, FL 33169