Content & Engagement Strategist

Key Responsibilities:

• Core Responsibilities

1. Content Strategy & Planning

• Develop monthly content themes and messaging aligned with business goals, seasonality, and cultural events.
• Break down the monthly plan into weekly schedules detailing post types, vehicles, timing, and campaign objectives.
• Ensure content across all channels is consistent, goal-driven, and in sync with marketing and sales campaigns.

2. Live & On-Location Content

• Host and manage live sessions from showrooms, events, and special activations.
• Document activities, launches, and campaigns in real time for immediate audience engagement.
• Arrange models, vehicles, and shooting locations as needed, ensuring readiness and brand compliance.

3. Content Production Coordination

• Provide clear, detailed creative briefs to videographers and designers with storyline, copy direction, tone of voice, vehicle details, and unique selling points.
• Develop scripts and storyboards for campaigns, reels, and live broadcasts.
• Assign content production tasks, manage deadlines, and ensure all deliverables meet quality and brand standards.

4. Influencer & Partnership Management

• Identify, assess, and collaborate with influencers who align with brand objectives and audience profiles.
• Negotiate terms, share content guidelines, and oversee influencer deliverables to ensure relevance and impact.

5. Publishing & Community Engagement

• Approve and schedule content for publication across social platforms.
• Monitor and respond to comments and messages promptly, maintaining a consistent and professional brand voice.
• Track and optimize publishing schedules for maximum reach and engagement.

6. SEO & Website Content

• Create and edit SEO-friendly website content that improves visibility, ranking, and user experience.
• Ensure online content remains accurate, relevant, and consistent with brand messaging.

7. Performance Tracking & Optimization

• Analyze monthly content performance, highlighting best and worst performers, audience behavior, and engagement metrics.
• Recommend strategy adjustments based on performance data to continually improve results.

Qualifications:

• Proven experience in content strategy, social media management, and on-camera/live engagement.
• Strong storytelling, copywriting, and audience engagement skills.
• Solid understanding of SEO principles and social media platform algorithms.
• Experience with influencer collaboration and content-driven campaigns.
• Highly organized, detail-oriented, and able to manage multiple priorities under tight deadlines.
• Ability to collaborate across departments and communicate performance updates clearly.
• Strong attention to detail, analytical mindset, and a passion for data-driven.marketing.
• Familiarity with automotive industry marketing is a plus.

Job Type: Full-time

Pay: AED8,000.00 - AED9,000.00 per month

Experience:

• CRM: 1 year (Required)
• HubSpot: 1 year (Preferred)