Content Marketing Coordinator

Overview
We are seeking a dynamic and innovative Content Marketing Coordinator to join our English & Spanish-Speaking marketing team. In this role, you will drive the development and execution of compelling content strategies that elevate brand visibility and engagement across multiple channels. Your creativity, technical expertise using tools like Captions, Capcut and Adobe, combined with a strategic mindset will be essential. This paid position offers an exciting opportunity to shape impactful marketing campaigns while honing your skills in a fast-paced, collaborative environment.

Responsibilities

• Develop and implement comprehensive content strategies aligned with marketing goals and brand voice.
• Manage content creation across various platforms, including websites, social media, email campaigns, and e-commerce channels.
• Optimize content for search engines (SEO) through keyword research, on-page SEO techniques, and content structuring to increase organic traffic.
• Utilize content management systems like WordPress to publish, update, and maintain website content efficiently.
• Design visually appealing graphics and multimedia assets using Adobe Creative Suite tools such as Photoshop and Illustrator.
• Edit and proofread all content to ensure clarity, consistency, and adherence to brand standards.
• Collaborate with cross-functional teams to develop engaging white papers, case studies, blog posts, videos, and social media campaigns that support marketing objectives.
• Analyze digital marketing performance using tools like Google Analytics to refine strategies and improve engagement metrics.
• Assist with social media management by scheduling posts, engaging with followers, and tracking campaign success across platforms like LinkedIn, Facebook, and Instagram.
• Support email marketing initiatives through copywriting, segmentation, automation setup, and performance analysis.
• Contribute to the continuous improvement of content workflows by leveraging marketing automation tools and best practices.

Qualifications

• Proven experience in content marketing or digital marketing roles with a strong portfolio of created content.
• Proficiency in SEO techniques including keyword research, on-page optimization, and analytics tools such as Google Analytics.
• Skilled in Adobe Photoshop, Adobe Creative Suite (including Illustrator), and video editing software for multimedia content creation.
• Hands-on experience with WordPress or similar content management systems; basic knowledge of HTML and CSS is a plus.
• Strong copywriting and editing skills with an eye for detail and storytelling ability.
• Familiarity with social media management tools and social media marketing strategies.
• Knowledge of e-commerce platforms and digital marketing tactics to drive online sales growth.
• Ability to analyze data insights to inform content decisions and optimize campaigns effectively.
• Excellent organizational skills with the ability to manage multiple projects simultaneously in a fast-paced environment. Join us as a Content Marketing Coordinator where your creativity fuels impactful campaigns that connect brands with audiences worldwide!

Pay: $20,000.00 - $40,000.00 per year

Work Location: Remote