Content Marketing Manager

The Content Marketing Manager will support a $40MM direct-to-consumer Pella branch serving the entirety of northern Texas. We are building a marketing team that can compete and win against the best direct-to-consumer marketers in the nation with the full backing of a 100-year-old American manufacturing brand.

This will be a challenging job requiring strong internal motivation to innovate and drive projects forward, but the growth potential is significant. The Dallas-Fort Worth (DFW) branch is effectively a test market where we innovate and refine new approaches to reach Pella's customers. There is ample opportunity to grow both within the branch and within the Pella system as a whole. The successful candidate will be values-driven, creatively driven, and ready to hit the ground running with proven experience in content creation and brand management.

Pella has historically focused most of their marketing dollars on brand marketing. While that has built a strong and broadly recognized brand over many years, a philosophical shift towards consumer demand generation is underway. The Content Marketing Manager will play a pivotal role in maintaining brand integrity while fueling this shift—creating compelling content that supports both brand awareness and lead generation across all channels.

Position Location

The position is located at Pella of DFW's headquarters in Grapevine, Texas. This role will require regional travel to various job sites throughout the DFW market to capture photos, video, and customer testimonials. This is a full-time direct hire position. International candidates and agencies are NOT eligible.

Responsibilities

• Develop, manage, and publish social media content across all relevant platforms, maintaining a consistent brand voice and driving audience engagement.
• Serve as the steward of Pella's brand assets and image library—organizing, maintaining, and expanding a library of photography and visual assets that reflect the Pella brand standards.
• Travel regionally to job sites to capture original photography and video content, as well to collect customer testimonials for use in marketing and sales materials.
• Create, edit, and maintain marketing collateral and sales enablement content including brochures, one-pagers, case studies, presentations, and digital assets.
• Assist in the planning and execution of omni-channel marketing campaigns spanning digital, social, email, and print channels.
• Collaborate with the marketing and sales teams to ensure all content supports pipeline goals and aligns with campaign messaging and brand guidelines.
• Analyze and report on the effectiveness of marketing campaigns along with their ROI.
• Understand and communicate the company's brand consistently across all internal and external communications.
• Provide support for other marketing activities as needed, including web content, e-mails, copy, and creative for digital media assets.
• Other duties as assigned.

Qualifications

Education & Experience:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 5+ years of experience of progressive responsibility in content marketing, omni-channel marketing campaign management, or a similar role.
• Demonstrate a strong portfolio of content across social media, sales enablement materials, and brand-aligned creative, as well as a demonstrated ability to analyze and iterate those materials.
• Experience directing/coaching stakeholders, customers, and other ’non-marketing people’ through having an engaging camera presence with clear messaging.
• Experience working with home improvement, construction, or premium consumer brands is a plus.
• Demonstrated ability to create engaging short-form video and visual content.

Skills & Attributes

• Creative & Technically Proficient: Proficiency with design tools such as Adobe Creative Suite or Canva with the ability to produce polished, platform-optimized visual and video content. Strong photography skills and comfort operating a DSLR and/or iPhone Pro in field settings.
• Data-Informed & Results-Oriented: Understands social media analytics and engagement metrics, using insights to refine content strategy and drive measurable impact.
• Execution-Focused & Organized: Self-motivated with strong follow-through, able to manage multiple projects and consistently deliver high-quality work in a fast-paced environment.
• Collaborative & Customer-Centric: Works effectively across teams to capture authentic content and understands how storytelling influences homeowner trust and buying decisions.
• Brand-Conscious & Growth-Minded: Excellent written and verbal communication skills with a sharp eye for brand consistency. Takes pride in maintaining premium brand standards while continuously testing, learning, and improving creative performance.

What We Offer

• Competitive salary and benefits package.
• Hands-on experience with marketing technology and data.
• Opportunities for career growth and professional development.
• A collaborative and innovative team culture.

Pay: $60,000.00 - $80,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person