Content Marketing Specialist

Do all marketing job descriptions sound like they came off a conveyor belt? Not here. HawkSoft believes marketing should stand out-our job is to create stories that people remember, not check boxes.

We've been building software for independent insurance agencies since 1995, and our customers are some of our biggest evangelists. We're a software company that still runs on startup DNA, fueled by curiosity, creativity, and community. We've been named one of Oregon's Top 100 Workplaces every year since 2015-many people view HawkSoft as a career destination where they choose to stay for the duration of their work lives.

About this position We're expanding our Marketing team and seeking an experienced marketing professional who can wear two hats with equal skill: crafting compelling content and coordinating day-to-day marketing operations. Reporting to the Content Manager, you'll assist with creating a wide range of marketing content and communications to support sales, product marketing, and internal/external messaging. You'll also be the primary owner of email campaigns and list management, and will help coordinate marketing initiatives with internal teams and external partners. This role is ideal for a strong writer who is also detail-oriented with an execution-focused mindset. You must be a very effective taskmaster who requires minimal assistance in organizing your daily workload.

The best fit for this position We'll let you cut to the front of the job application line if the following apply:

• You enjoy crafting impactful and memorable narratives that compel readers to act.
• You thrive being a "doer" and managing the daily operations of deliverables.
• You are adept with using AI as part of (not a replacement of) your workflow to aid in research, outlining, and editing your writing. We are looking for unique and compelling human-generated writing. AI is a tool and not a content creator for us.
• You are flexible and last-minute audibles don't frazzle you.
• You are a team player willing to check your ego at the door.
• You are a creative self-starter who relishes experimentation with new ideas.
• You look forward to constructive criticism for the purpose of delivering a better product/outcome.

Key responsibilities

• Assist with research, creation, and curation of content related to our industry to be used in marketing campaigns, newsletters, blogs, website, sales tools, advertisements, partner promotions, and more.
• Ownership of writing projects and operational duties associated with email campaigns and managing the communications calendar, including:
  • Be the primary person to create and manage emails campaigns in HubSpot, including managing contact lists, generating post-campaign reports, etc.
  • Coordinate with other departments to create and send requested emails.
  • Post internal notifications of communications via SharePoint to keep employees informed of outgoing emails.
  • Manage the marketing email inbox and route to team members as needed.
• Support internal departments in their outreach and messaging efforts to customers.
• Coordinate ongoing/recurring projects involving other teams.
• Coordinate email campaigns and use of marketing materials with vendor partners, agent associations, and networks.
• Coordinate with web designers, graphic designers, etc. when needed on projects.
• Assist with coordination and hosting of HawkSoft webinars when needed.
• Take on additional marketing projects and/or operational responsibilities as assigned.

Knowledge, skills, and abilities applicants should have

• Razor-sharp writing chops
• A journalist's mindset: curious, resourceful, able to dig for the real narrative
• Project management skills to juggle multiple initiatives
• Obsessive about details
• Tech-savvy, adaptable, and unafraid to experiment
• Agility to respond to changing needs and priorities

Experience and education Required:

• Minimum of 3 years professional writing experience for a business audience
• Bachelor's degree in Marketing/Communications/English or related field, or equivalent experience
• Portfolio of prior communications you have written or helped create
• Experience working on a marketing team to create/execute campaigns

Preferred:

• Experience in a B2B marketing environment
• Experience or familiarity with the insurance and software industry

• Experience using marketing email/contact/website software (HubSpot, Mailchimp, etc) and execution of marketing campaigns
• Experience with other software in the marketing technology stack
• • WordPress
  • Google Analytics
  • Google Search Console

• Understanding of modern SEO
• Eye for clean design and/or experience working with designers

Work environment & compensation

• 100% remote work
• Salary: $62-67,000 DOE
• Medical / Dental / Vision (100% paid for employee, generous for dependents)
• 4 weeks PTO, increases incrementally (unlimited PTO after 10 years)
• 12 company holidays
• 401K with match

How to apply Submit a customized cover letter and resume. In your cover letter, please tell us how your skills and experience position you at the intersection of content creation, marketing operations, and project management. Be honest about where your strengths, weaknesses, and interests lie!

Here's a tip on how to get invited for an interview: use your cover letter to tell us a short story-about a project, a win, or even a failure-that shows us how you think, write, and problem solve. The cover letter is an opportunity to show us your persuasive writing skills, how well you can tailor your message to our job posting, and convince us that you read the entire posting.