Content Strategist

At Mad Genius, we aim to deliver the unexpected—for our clients and for one another. We do this by holding our values at the core of the decisions we make, choosing always to be creative, curious, competitive, collaborative, and courageous. Sound like the kind of place you want to work? Perfect. Read on…

WHAT YOU’LL DO

As a content strategist at Mad Genius, you’ll bring order to chaos and clarity to the web. You’ll shape content systems that help people find what they need, understand what they’re reading, and take the next right step. From sitemap planning and page hierarchies to on-page SEO and editorial governance, you’ll think beyond copy and build content with structure, intent, and performance in mind. You’ll collaborate with designers, developers, strategists, and clients to create content frameworks that are useful, scalable, and grounded in real user behavior. You’ll lead information architecture efforts, guide SEO strategy, and help ensure WordPress websites are organized, well-managed, and built to support long-term growth. You know that strong content is not just well written. It is well planned, well tagged, well placed, and well maintained.

WHAT YOU’LL NEED

• 3+ years of experience in content strategy, digital strategy, UX writing, SEO, or a related web-focused role
• Strong experience with information architecture, including sitemap development, content hierarchy, taxonomy, navigation planning, and user flow alignment
• Deep understanding of SEO fundamentals, including keyword strategy, on-page optimization, internal linking, metadata, search intent, and content performance
• Experience conducting content audits, gap analyses, and content mapping for new builds, redesigns, or large-scale site restructures
• Confidence building content recommendations based on research, analytics, and business goals
• Experience managing content in WordPress, including page creation, media organization, redirects, plugin awareness, and general content governance
• Familiarity with WordPress page builders, block editing, and custom field-based content structures
• Ability to write clear content briefs, page outlines, and optimization recommendations for internal teams or clients
• Comfortable collaborating with designers and developers to ensure content structure is reflected accurately in wireframes, templates, and CMS implementation
• Strong attention to detail across headings, formatting, accessibility, readability, and consistency
• Understanding of content best practices for accessibility and inclusive digital experiences
• Familiarity with tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, or similar platforms
• Ability to present strategic recommendations clearly and confidently to internal teams and clients
• Excellent writing, editing, and proofreading skills with a sharp eye for clarity, hierarchy, and voice

This role is open for in-house or regional hybrid candidates. Candidates in Mississippi and nearby regional markets encouraged to apply, periodic in-office collaboration required.

Job Type: Full-time

Pay: $60,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Application Question(s):

• What is a genius moment in your past?

Experience:

• Content strategy: 3 years (Required)

Ability to Commute:

• Ridgeland, MS 39157 (Required)

Work Location: Hybrid remote in Ridgeland, MS 39157