Content Writer

We are seeking a creative and detail-oriented Content Writer to develop engaging, original, and SEO-friendly content for our digital platforms. The ideal candidate will have a passion for storytelling, a strong command of English, and the ability to adapt their writing style to different audiences and formats. This role involves collaborating with marketing, design, and SEO teams to produce content that enhances brand presence, drives traffic, and supports lead generation.

Key Responsibilities:

• Research, write, and edit high-quality content for websites, blogs, social media, newsletters, press releases, and marketing campaigns.
• Develop SEO-optimized content strategies in collaboration with the digital marketing team.
• Create compelling product descriptions, case studies, and industry-related articles that resonate with the target audience.
• Ensure all content aligns with the company’s tone, style, and brand guidelines.
• Collaborate with designers and marketing teams to develop visual and written storytelling pieces.
• Edit and proofread content to ensure clarity, grammar, and consistency.
• Stay updated with content marketing trends, SEO best practices, and emerging digital platforms.
• Conduct keyword research and integrate SEO best practices into written content.
• Maintain a content calendar and ensure timely delivery of all assigned content.
• Repurpose existing content across various channels to maximize reach and engagement.

Qualifications and Skills:

• Bachelor’s degree in English, Communications, Journalism, Marketing, or a related field.
• 1–3 years of experience in content writing, preferably in a digital marketing or tech-driven environment.
• Excellent written and verbal communication skills.
• Strong research skills and attention to detail.
• Familiarity with SEO principles and keyword optimization.
• Proficiency with content management systems (e.g., WordPress) and collaboration tools.
• Ability to manage multiple projects and meet deadlines.

Preferred Skills:

• Experience writing for the healthcare, technology, or SaaS industry.
• Understanding of content analytics and performance metrics.
• Basic knowledge of graphic design or visual content creation tools (e.g., Canva).
• Familiarity with AI-assisted writing and editing tools.

Job Type: Full-time

Application Question(s):

• What is your current salary? (In PKR)
• What is your expected salary? (In PKR)

Work Location: In person