Conversion Rate Optimization Specialist

About the Role

We’re seeking a data-driven, creative, and strategic Conversion Rate Optimization (CRO) Specialist who can turn traffic into action. Your mission is simple: increase the percentage of leads, subscribers, and visitors who become customers—without just throwing more ad dollars at the problem.

As a key player in our growth and marketing team, you’ll analyze user behavior, build hypotheses, run A/B tests, and optimize the entire customer journey across landing pages, email sequences, ads, and checkout flows. You should be just as comfortable in Google Analytics or Hotjar as you are writing compelling button copy or crafting an upsell sequence.

Key Responsibilities

• Audit and Optimize Funnels: Identify bottlenecks and leaks in the customer journey across all marketing funnels (from opt-in to checkout).
• Run A/B & Multivariate Testing: Design and implement split tests on headlines, CTAs, page layouts, offers, pricing, and email content.
• Create & Optimize Landing Pages: Work with design and copy teams to optimize layout, flow, and messaging for higher conversions.
• Email & SMS Optimization: Improve open rates, click-through rates, and conversion rates across email/SMS campaigns and automation sequences.
• Analyze and Report on Performance: Use tools like Google Analytics, Hotjar, and FunnelDash to extract insights and suggest changes.
• Collaborate with Marketing & Product Teams: Ensure seamless handoffs between traffic generation and conversion points.
• Monitor KPIs: Track and improve metrics such as bounce rate, time on page, CTR, CPA, LTV, and average order value (AOV).
• User Behavior Research: Conduct surveys, user interviews, and behavior tracking to understand what’s working (and what’s not).

You’re a Great Fit If You…

• Think like a scientist but execute like a marketer.
• Obsess over numbers like conversion rate, AOV, and LTV—but know they’re driven by psychology, trust, and timing.
• Write, test, and iterate without ego—you’re loyal to outcomes, not opinions.
• Know how to translate data into action.
• Love running tests that break plateaus and create hockey-stick growth curves.

Required Skills & Experience

• 2–5+ years of experience in digital marketing, CRO, or performance strategy
• Proficient with tools like:
• Google Analytics / GA4
• Hotjar / Crazy Egg
• A/B Testing tools (e.g., Google Optimize, VWO, Convert)
• Email platforms (e.g., Klaviyo, GoHighLevel, Mailchimp)
• Funnel builders (e.g., ClickFunnels, GHL, Leadpages, Unbounce)
• Strong copywriting and visual optimization sense
• Basic HTML/CSS knowledge is a plus (not required)
• Ability to manage multiple tests at once and prioritize based on potential impact

Performance Metrics You’ll Own

• Conversion Rate (CVR)
• Click-Through Rate (CTR)
• Bounce Rate
• Cost Per Acquisition (CPA)
• Average Order Value (AOV)
• Email Open and Click Rates
• Revenue per Session
• Lead-to-Customer Rate

Compensation

• Competitive hourly rate or project-based retainer (based on experience)
• Performance bonuses tied to specific lift goals (optional)
• Opportunities for long-term growth within a high-impact brand

How to Apply

Submit your resume, portfolio (if available), and 2–3 examples of funnel or campaign improvements you’ve made—with results. Bonus if you include:

• Before/After metrics
• Screenshots of A/B tests
• Emails or landing pages you’ve optimized

About Us

We’re a fast-growing brand focused on empathy, accountability, transformation, and intelligent systems. From educational content to personal development tools and financial strategies, our mission is to empower people through mastery of relationships, purpose, and wealth. We care about results, impact, and excellence—and so should you.

Job Types: Full-time, Contract

Pay: Rs71,302.52 - Rs85,869.70 per year

Work Location: Remote