Copywriter

Job Title: Copywriter

Location: Southfield, MI - On-site. Candidates outside of MI will not be considered at this time.
Employment Type: Full-Time

About EPIC Health

At EPIC Health, we believe words can heal, inspire, and connect. For over 25 years, we’ve been serving Michigan communities with accessible, high-quality healthcare that meets people where they are. From caregivers to patients, our mission is simple: deliver care with compassion, clarity, and innovation.

We’re looking for a Copywriter to bring our voice to life—someone who can turn complex healthcare concepts into clear, human-centered stories that resonate with patients, caregivers, and providers.

Position Overview

The Copywriter will craft compelling, on-brand messaging across multiple channels including digital, print, and internal communications. You’ll collaborate with our marketing, communications, and clinical teams to ensure every piece of content reflects EPIC Health’s voice, values, and commitment to patient-first care.

Key Responsibilities

Content Development

• Write, edit, and proofread copy for marketing campaigns, brochures, social media, email, and web content.
• Create patient-facing materials that educate, engage, and build trust.
• Develop copy for provider recruitment campaigns, internal communications, and community outreach initiatives.
• Translate clinical information into accessible, reader-friendly language.

Brand Voice & Messaging

• Maintain a consistent, approachable, and compassionate brand voice.
• Ensure all content aligns with EPIC Health’s mission, values, and style guidelines.
• Partner with the design team to create cohesive, visually and verbally aligned campaigns.

Collaboration & Strategy

• Work closely with the Marketing and Community Relations teams to brainstorm creative campaign ideas.
• Support event promotions with engaging messaging (flyers, press releases, social content).
• Collaborate with leadership to refine messaging for strategic initiatives and new service launches.

Quality & Performance

• Proofread all materials for grammar, accuracy, and tone.
• Optimize copy for SEO and digital performance where applicable.
• Track and measure campaign effectiveness through KPIs (engagement, conversions, etc.).

Qualifications

Education & Experience

• Bachelor’s degree in Communications, Journalism, Marketing, English, or related field.
• 2+ years of professional writing experience (healthcare, nonprofit, or agency experience a plus).

Skills

• Strong writing, editing, and proofreading skills with impeccable attention to detail.
• Ability to adapt tone for different audiences (patients, providers, community leaders).
• Familiarity with SEO best practices and digital marketing trends.
• Excellent communication and collaboration skills.
• Organized and able to manage multiple projects under tight deadlines.

What We Offer

• Competitive salary
• Comprehensive benefits (health, dental, vision, life, disability)
• 401(k) retirement plan
• Generous PTO and paid holidays
• Opportunities for professional growth and continuing education
• A collaborative, mission-driven environment where your words have real impact

Why Join EPIC Health?

This isn’t just another writing job—it’s a chance to make a difference. At EPIC Health, every piece of content you create helps patients feel seen, understood, and supported. You’ll play a vital role in shaping how our communities experience healthcare—through clarity, compassion, and connection.

Apply today at www.epichs.org