Copywriter

Key Responsibilities: Brand Voice & Messaging

• Develop and maintain a consistent, unified voice across all brand channels in collaboration with the Brand Director, including web, email, ads, packaging, B2B, social.
• Ensure tone, language, and style are aligned across campaigns, departments, and customer touchpoints.
• Evolve and sharpen brand voice for different platforms, tailoring messaging to audience and context.
• Optimize brand naming conventions for products, features, and innovations in collaboration with Product Marketing.

Marketing & Campaign Copy

• Write and edit copy for email campaigns, SMS, ads, hero placements, and promotional materials.
• Create taglines, headlines, and positioning lines that articulate the “why” behind product features and launches.
• Develop sales-focused landing page content, CTAs, and special campaign pages (e.g., product launches, giveaways, About Us, press pages).
• Produce copy for B2B and retailer campaigns (e.g., print collateral, Promoboxx social campaigns, and ads).
• Craft variations for A/B testing to optimize performance.

Content Creation & Editorial

• Create engaging blog content and adapt it for different formats, including email-friendly versions.
• Assist in shaping hero copy for social media and other platforms.
• Edit press releases and other media communications.

Web & Digital Experience

• Support ongoing website content needs, ensuring clarity, consistency, and effective CTAs.
• Maintain cohesive messaging for one-off specialty pages and product descriptions.
• Collaborate with design, marketing, and product teams to produce copy that supports both brand storytelling and conversion goals.
• Knowledge of SEO best practices and writing content with a digital focus

Qualifications

• 3+ years of professional copywriting experience, preferably in consumer brands or e-commerce.
• Strong portfolio showcasing versatility across channels and formats.
• Exceptional attention to detail, grammar, and style.
• Ability to adapt tone and messaging for different audiences and platforms.
• Experience in B2B and direct-to-consumer communications a plus.
• Comfortable managing multiple projects in a fast-paced environment.
• Great storytelling skills
• Passion for electric bikes/cycling and the outdoors
• Understanding of content and marketing funnels
• Knowledge of HTML and creating digital content