As the Corporate Marketing Coordinator, you will be responsible for the development and execution of marketing strategies, as well as overseeing companywide efforts designed to increase brand awareness and attract potential clients to our various service lines. The Corporate Marketing Coordinator will coordinate and oversee corporate brand awareness initiatives ensuring accuracy, and seamlessness across all marketing platforms and venues. They will work directly with division leaders and company executives to implement marketing campaigns that meet specific divisional marketing goals while increasing Oldham Goodwin’s audience as a whole.
- Track and measure marketing ROI, create clear metrics for each marketing campaign.
- Build a deep understanding of the business and be able to effectively communicate results and present recommendations to key stakeholders throughout the organization.
- Collaborate with internal stakeholders on strategic goal setting, divisional business planning, and prioritization of opportunities to advance efforts across the state of Texas, and in the particular regions and communities that our assets serve.
- Build and communicate the company’s unique messaging internally and externally through a variety
of marketing and communication efforts, and always maintain a consistent brand image and voice.
- Oversee multiple large-scale projects simultaneously, managing them to completion and ensure high standards are met.
- Marketing liaison assists divisions when short staffed or consumed with projects in order to ensure the divisional marketing needs are met or recognizing the need to bring in third-party consultants on an “as needed” project specific basis, then be able to identify, engage and manage these consultants effectively.
- Support the company’s corporate sponsorship by coordinating deliverables, ensuring brand alignment, and maximizing value across campaigns and events.
- Lead the planning, execution, and reporting of social media campaigns to grow engagement and strengthen the company’s online presence.
- Responsible for assisting divisions in effective recruiting ensuring we are reaching appropriate audiences to hire qualified and talented individuals to add to our teams.
- Manage third-party agency support where required. Monitor industry trends and competitive landscape to ensure the company’s online and physical
presence remains cutting edge
- Create, order and distribute necessary marketing items for new hires including business cards, email signatures, head shots, etc.
- Maintain and update the corporate OG website, performing routine reviews and ensuring accuracy.
- Create Corporate marketing items for Oldham Goodwin Payroll to ensure clear communication of benefits, events and company initiatives.
- Perform other duties as assigned