Creative Director / Creative Strategist

Visionary Group is a growing business group involved in multiple sectors including luxury lifestyle projects, hospitality, media, agriculture, food, and future development initiatives connected to Pakistan’s emerging opportunities.

Our flagship project, Gwadar Gymkhana, is a luxury private members club under development in Gwadar with 24+ premium facilities and international reciprocal partnerships.

We are looking for a highly creative and strategic individual who can help shape the marketing, branding, advertising, and visual direction of multiple businesses under Visionary Group.

Role Overview

This is not a basic graphic design job.

We are looking for someone experienced in creative marketing, luxury branding, advertising strategy, social media campaigns, storytelling, and visual direction.

The selected candidate will work directly under management and will play a key role in developing high-quality campaigns, brand positioning, and creative concepts across multiple companies.

Responsibilities

• Develop creative concepts for advertising campaigns
• Plan and improve social media marketing creatives
• Create strong advertising hooks, campaign ideas, and branding angles
• Direct visual style for videos, graphics, animations, and promotional content
• Coordinate with graphic designers, video editors, photographers, and marketing staff
• Maintain premium and consistent brand identity across all businesses
• Assist in lead generation campaigns and conversion-focused advertising
• Research global marketing and branding trends
• Improve the overall quality and creativity of company marketing materials
• Help management execute long-term brand vision

Requirements

• 5+ years experience in creative marketing, branding, or advertising
• Strong portfolio with high-quality creative work
• Good understanding of Meta/Facebook and Instagram advertising
• Strong sense of design, storytelling, and sales psychology
• Experience in luxury, real estate, hospitality, lifestyle, or premium branding preferred
• Ability to think creatively and execute ideas professionally
• Experience with AI creative tools is a plus
• Strong communication and teamwork skills

Preferred Skills

• Creative direction
• Branding strategy
• Advertising psychology
• Copywriting
• Video campaign planning
• Social media marketing
• Visual storytelling

Pay: Rs1,080,000.00 - Rs1,200,000.00 per year

Work Location: In person