Creative Social Media lead

Role Overview

We are looking for a talented, driven, and self-sufficient Creative Manager who can independently handle our brand's entire digital presence. This is a hands-on, all-in-one role that combines graphic designing, social media content creation, and paid advertising. The ideal candidate is someone who can wear multiple hats — building visuals, managing social accounts, and running data-driven ad campaigns without requiring supervision.

Key Responsibilities

1. Graphic Design & Creative Production

• Design high-quality visuals for social media posts, stories, reels covers, ads, and banners
• Maintain a consistent brand identity across all platforms — logo usage, color palette, typography, and tone
• Create marketing materials including flyers, product images, promotional graphics, and thumbnails
• Perform basic to intermediate video editing for reels, short-form clips, and ad creatives
• Work proficiently in Canva, Adobe Photoshop, Illustrator, or equivalent tools

2. Content Creation & Social Media Management

• Plan, create, and manage a monthly content calendar for Facebook, Instagram, TikTok, and LinkedIn
• Write engaging captions, hooks, and hashtag strategies tailored to each platform
• Schedule and publish content consistently on time
• Manage community engagement: respond to comments, DMs, and interact with the audience
• Monitor trends and proactively suggest content ideas to drive organic growth
• Track social media performance and report on key metrics monthly

3. Paid Advertising — Meta & Google Ads

• Independently set up, launch, and optimize Facebook and Instagram ad campaigns from scratch
• Define and build precise target audiences: demographics, interests, behaviors, and lookalike audiences
• Create ad copies and creatives in-house that are optimized for conversions
• Conduct A/B testing on creatives, copy, and audiences to improve performance
• Manage ad budgets efficiently while maximizing ROI
• Prepare weekly and monthly performance reports with actionable insights
• Google Ads (Search, Display, YouTube) experience is a strong plus

Requirements

Must-Have Skills

• Graphic Design — Canva, Adobe Photoshop / Illustrator (Intermediate)
• Meta Ads Manager — full campaign setup, audience targeting, budget management, and optimization
• Social Media Management — content planning, scheduling tools (Buffer, Later, etc.), and engagement
• Video Editing — CapCut, Adobe Premiere Pro, or any equivalent tool
• Copywriting — ability to write scroll-stopping captions and high-converting ad copy
• Analytics — comfortable reading Meta Insights, Google Analytics, and ad performance data

Good to Have

• Google Ads / YouTube Ads experience
• Basic SEO knowledge
• Email marketing (Mailchimp, Klaviyo, etc.)
• Product photography or basic studio shoot experience
• Experience with e-commerce or product-based brands

Soft Skills

• Self-starter — able to work independently with minimal supervision
• Strong time management — consistently meets deadlines
• Creative thinker — brings fresh, original ideas to the table
• Data-driven mindset — uses numbers and insights to guide decisions
• Clear communicator — can present ideas and results confidently

Key Performance Indicators (KPIs)

• Month-over-month growth in reach, followers, and engagement across platforms
• Ad campaign ROAS (Return on Ad Spend) — minimum 3x target
• Cost per Lead / Cost per Result — must stay within defined targets
• 100% on-time content calendar delivery
• Minimum [X] fresh creatives/designs delivered per month
• Monthly ad performance report submitted on time

What We Offer

• Competitive salary based on experience and skills
• Creative freedom — your ideas will be heard and implemented
• A growing brand with real opportunities to make an impact
• Flexible working hours (negotiable)
• Performance-based bonuses tied to ad results and growth
• Room for professional growth and skill development

How to Apply

To be considered for this role, please send your CV along with a portfolio that includes the following:

• 3–5 social media design samples (posts, stories, or ad creatives)
• Meta Ads case study or screenshots showing real campaign results
• Any brand or page you have managed — before/after performance if available

Job Type: Full-time

Pay: Rs40,000.00 per month

Work Location: Remote