Creative Strategist

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

This role is responsible for shaping integrated, insight-led creative strategy that drives connected customer experiences across platforms. Partnering with creative, marketing and cross-functional teams, the Creative Strategist develops innovative, data-informed creative, content and channel briefs that guide campaign development and execution. 

The role requires a strong understanding of brand, digital, and emerging platforms, along with a deep knowledge of the competitive landscape, category dynamics and key business challenges. The ideal candidate is creative, collaborative, and self-directed, with the ability to build strong relationships across internal teams and agency partners. 

Key Responsibilities

• Contributes to the development of best-in-class messaging across various platforms (digital, email, social, etc.) and programs that meet user needs and support measurable business outcomes 
  

• Help shape brand and product positioning, campaign briefs, comms plans, consumer journeys, and activation frameworks that guide creative execution across channels and touchpoints 
  

• Translate data, analytics, and research into compelling insights and narratives that inform creative territories, messaging frameworks, and content strategy 
  

• Conduct internal and external audits of competitive offerings, platforms, journeys, and content experiences (including competitor and category reviews), synthesizing findings into clear strategic implications, optimizations, and/or test ideas 
  

• Partners closely with internal stakeholders to build trust and contribute as a    strategic collaborator across initiatives 
  

• Confidently present strategies, insights, and creative briefs in both small and large forums, helping stakeholders understand the “why” behind our strategic recommendations 
  

• Collaborates with creative and cross-functional partners to ensure strategy is clear, actionable, and aligned through execution 
  

• Brings a strong point of view on culture and consumer behavior with a natural curiosity that shows up in trend monitoring, audience exploration and thoughtful questioning of briefs 
  

Minimum Qualifications

• 3-5 years of relevant work experience in agency and/or client-side creative strategy roles, with direct exposure to integrated and campaign-based work 
  

• Demonstrated experience contributing to messaging/content strategies across multiple platforms and customer touchpoints, including 360 campaigns, digital content, social, and video 
  

• Proven experience analyzing and synthesizing complex research, performance data, and competitive audits to draw clear strategic implications 
  

• Strong analytical and problem-solving skills, with the ability to navigate ambiguity and complex concepts to partners and stakeholders 
  

• Strong project management skills with the ability to manage multiple workstreams and adapt in a fast-paced, dynamic environment 
  

• Ability to develop and socialize thoughtful points of view on industry, culture and consumer behavior 
  

• Working knowledge of measurement frameworks, KPIs and attribution as they relate to marketing and communications. 
  

• Experience partnering with creative teams to support strategy development through execution 

• Competitive base salaries 
• Bonus incentives 
• 6% Company Match on retirement savings plan 
• Free financial coaching and financial well-being support 
• Comprehensive medical, dental, vision, life insurance, and disability benefits 
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy 
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
• Free and confidential counseling support through our Healthy Minds program 
• Career development and training opportunities
  

*Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.