Creative Strategist

Department: Creative Team
Location: Cairo/Hybrid
Employment Type: Full Time

About Tribe X

Tribe X Digital is a premier, global performance agency that sits at the intersection of luxury aesthetics and digital science. We don’t just manage campaigns; we architect end-to-end digital experiences for the world’s most prestigious hospitality brands, luxury real estate developers, and disruptive tech startups.

With a footprint spanning Amsterdam, Dubai, and Cairo, we operate as a high-octane extension of our clients' teams. Our work is defined by a "zero-ego" commitment to excellence, utilizing AI-powered advertising, bespoke content creation, and data-driven strategy to transform brand presence into measurable global impact. At Tribe X, we are building the future of luxury marketing, one pixel-perfect, ROI-positive campaign at a time.

Role Overview

As a Creative Strategist at Tribe X Digital, you play a key role in turning brand strategy and client goals into social first creative thinking, platform native ideas, content territories, and briefs that unlock great work. You connect insight, culture, and performance to create concepts that are both creatively strong and measurably effective.

What You’ll Do

• Translate brand strategy into creative territories, content pillars, messaging angles, and platform native formats.
• Develop campaign and high impact content ideas across mediums and channels
• Write sharp creative briefs that clarify the “what/why/how,” of brands including audiences, hooks, deliverables, and success metrics.
• Partner with Social Content Leads to ensure strategic intent carries into always-on execution without losing craft.
• Collaborate with Paid/PR/Accounts to align channel roles, sequencing, and messaging across touchpoints.
  
• Analyze performance and social signals to produce creative learnings and testing recommendations.
• Present ideas and rationale clearly internally and, when needed client facing.

What You Bring (Qualifications):

Must Have:

• 4–6 years of experience in creative strategy, social strategy, or content strategy roles, preferably within agency environments.
• Strong strategic thinking and the ability to turn insights into clear creative direction.
• Excellent briefing skills (creative clarity, deliverable definition, measurable outcomes).
• Deep understanding of platform native storytelling and what “good” looks like on each channel.
• Ability to connect performance data to creative decisions (iterate with purpose).
• Strong communication and presentation skills, structured thinking, and persuasive rationale.

Nice to Have:

• Experience developing social first campaigns (not just always-on content).
• Experience directing or collaborating closely with AD/copy/production partners.
• Familiarity with creator/influencer content models and how to brief creators effectively.

• Experience with performance creative principles (testing frameworks, iterative production).

Success in This Role Looks Like

• Your work makes the team smarter and the output stronger.
• Briefs lead to better creative, ideas feel culturally relevant and platform native.
• Consistently use performance insights to sharpen creative direction leading to more impactful campaigns and moments over time.

Why You’ll Love It Here

At Tribe X, we champion impact without ego by fostering a high-performance environment where your voice matters and your ideas scale. You will work at the edge of what is next as we use the latest AI and martech tools to solve complex challenges for premium global clients. Joining our team means tapping into a global pulse where the flexibility of a hybrid remote culture meets the high-octane energy of a world-class agency. We are built to grow and we invest deeply in your evolution because if you have the drive to lead, we provide the platform to make it happen.

Apply Now

If you are ready to bring your expertise to a team that values sharp thinking and effortless execution, let’s talk. We are looking for the restless and the bold to help us build what is next. Send us your work and start the conversation.