Creative Strategist

We're looking for a data-driven, conceptually sharp Creative Strategist to join our performance marketing team. In this role, you'll translate insights, trends, and testing results into thumb-stopping creative ideas for paid social campaigns. You'll partner closely with media buyers, brand leads, content creators, designers, and copywriters to develop ads that not only win attention but also drive measurable results.

Detailed Responsibilities

Data Analysis + Research:

• Analyze campaign data to identify creative patterns and opportunities for creative strategy. Translate these learnings into actionable briefs for the team.
• Stay ahead of platform trends (creative best practices, formats, and algorithm updates) to keep campaigns competitive with fresh thinking.
• Utilize platforms like Meta Ads Manager and Looker to uncover insights and learnings.

Paid Social Creative Strategy:

• Develop actionable creative strategies for paid social ads that align with performance goals (ROAS, CPA, CTR, etc.).
• Present creative recommendations backed by performance data to internal stakeholders and clients. Recommendations will include top performing ads and creative analysis.
• Collaborate cross-functionally with paid media team, content creators / editors, brand leads, designers and copywriters to translate insights into compelling executions.

Creative Planning:

Create concepts and storyboard maps-including status, video, carousel and Reel formats

• -ensuring a clear narrative flow and strong call-to-action.
• Take a scientific approach to ad development and provide team leadership in applying analysis and new techniques to creative execution.
• Run creative testing frameworks, including A/B testing headlines, hooks, and visual approaches, to continuously optimize performance.
• Keep projects running smoothly with on-time execution.

This position requires 0-5% travel.

Qualifications

The requirements listed below are representative of the knowledge, skill, ability and/or other characteristics needed for this role. Reasonable accommodations may be made to enable individuals with disabilities.

• 5-8 years of experience in paid social creative strategy, performance marketing, or digital advertising.
• Strong understanding of Meta ad formats, audience targeting, and the creative variables that influence performance.
• Analytical mindset—comfortable interpreting campaign metrics to drive creative decisions.
• Experience briefing and collaborating with creative teams (designers, video editors, copywriters).
• Familiarity with creative testing methodologies and tools (e.g., Ads Manager, creative analytics dashboards).
• Excellent communication skills with the ability to present ideas clearly and persuasively.
• Up to one year of post-high school training such as in a business school, community college or vocational training.

More About Us