Creative Strategist & Creator – Performance Creative

Reports to: Head of Growth

Position Category: Full-time (40 hours/week +)

BedJet Background:

BedJet is a fast-growing DTC sleep tech brand, known for the #1 rated bed climate comfort system and the world’s thinnest adjustable bed frame. Founded as a digitally native ecommerce company, we’ve been scaling since 2015 and now sell in 40+ countries.

We run nearly all ecommerce functions in-house — from PPC and paid social to creative production, website management, influencer/affiliate programs, and analytics. This means you’ll work with a seasoned, hands-on team that owns the entire digital funnel.

While ecommerce remains our core, in 2024 we kicked off a major omni-channel push, landing in Best Buy stores and expanding through retail and reseller partners.

Position Summary

BedJet is looking for someone who understands successful organic social content creation strategies. They'll concept, produce, and publish platform-native content engineered for earned organic distribution, adjusting over time to what's working. They'll work with the Growth team to consistently generate content that drives real business results, both organically and as paid ads. Every piece of content ladders to one outcome — direct ecommerce revenue. If you're motivated by watching content turn into sales, this is for you.

Responsibilities

Build content for distribution, not just for looks

• Understand how content earns organic reach on TikTok, Instagram, and YouTube, and design content around what each platform tends to surface
• Develop reusable hook, format, and story structures that consistently earn reach, then produce variations to learn which approaches the platform amplifies

Create and publish platform-native content

• Concept, shoot, edit, and publish native, short-form content across TikTok, Instagram, YouTube Shorts, and whatever format is emerging next
• Translate BedJet's product benefits into compelling content that feel native to the platform, owning each piece from idea through publishing

Test and optimize against real performance

• Track content in platform analytics and third-party tools, and read which hooks, formats, and messages are driving reach, engagement, and conversions
• Run structured tests, double down on what's working, refresh creative that's losing steam, and keep iterating instead of relying on static briefs

Mine trends and stay culturally relevant

• Stay on top of short-, medium-, and long-term trends across platforms
• Judge which of those trends BedJet can authentically take part in, and act while they're still relevant

Stay ahead of the platforms

• Keep up with algorithm changes, new formats, and feature releases, and translate those shifts into clear creative direction
• Make sure content is built to perform in both organic feeds and paid placements

Education and Experience

• 3+ years creating and growing content for a brand, agency, or your own audience, with results you can point to
• Familiarity with paid social and with integrating organic and paid strategies is a plus; we can teach the direct-response side
• Comfort with video editing and content production tools
• A relevant degree is welcome but not required; a track record of content that performed matters more

Salary Range

$85,000 - $100,000 base salary per year commensurate with experience; quarterly incentive plan

Benefits:

• Health insurance reimbursement
• Health Savings Account (HSA)
• 401K and employer match
• Company profit sharing
• Sixteen (16) days paid-time-off
• Nine (9) paid holidays

Job Type: Full-time

Pay: $85,000.00 - $100,000.00 per year

Benefits:

• 401(k)
• Employee discount
• Flexible schedule
• Health insurance
• Health savings account
• Paid time off
• Vision insurance

Application Question(s):

• Can you work some Saturdays?

Work Location: In person