Creative Strategist – (Lead Gen Focus)

Full Job Description

Company: GrowEdgeX
Interview Location: Canal View, near Thokar, Lahore
Type: Full-Time
Experience: 2–4+ years of relevant
Timings: 6:30pm to 3:30am

About the Role

Are you a data-driven marketer with a passion for creating high-impact content? We're looking for an innovative Creative Strategist to transform audience insights into compelling visual campaigns.

In this role, you'll collaborate with the Research Team to identify audience needs and work closely with our Graphic Designer and Videographer to develop engaging organic content and high-converting paid ad creatives. The ideal candidate has a proven track record of growing social media communities and creating performance-driven marketing campaigns.

What You’ll Do (Responsibilities)
Concept & Strategy: Translate raw market research into compelling visual angles, hooks, and storyboards. Lead weekly brainstorming sessions with the creative team.
Paid Lead Generation: Script and brief high-performing performance ads (Meta, YouTube, LinkedIn, etc.) engineered to capture high-quality leads. Apply direct-response principles (hooks, problem/solution, clear CTAs).
Organic & Social Growth: Ideate native content strategies for organic channels to build brand authority, trust, and community engagement.
Creative Direction: Write clear, actionable briefs and provide precise feedback to our Graphic Designer and Videographer to ensure final assets match the strategic vision.
Data Iteration: Analyze basic performance metrics (CTR, Hook Rates, Conversion Rates) alongside media buyers to see what's working, reverse-engineer wins, and rapidly iterate to beat ad fatigue.

What We Are Looking For (Qualifications)
Experience: 2–4+ years of experience as a Creative Strategist or Performance Content Creator in a digital marketing agency or fast-growing brand.
Lead Gen Expertise: Proven experience creating content specifically for lead generation funnels. You understand the psychology of what makes someone fill out a form or book a call.
Platform Fluent: Strong knowledge of what works natively on Meta (Facebook/Instagram), YouTube, and LinkedIn—both paid and organic.
Analytical Mindset: You don't just guess what looks good; you look at creative data to figure out why an asset converted and use those insights for the next batch.
Portfolio Required: A portfolio or case studies demonstrating past campaign concepts, scripts, or performance results.

Benefits & Perks
Competitive salary based on experience.
Professional growth and mentorship in a fast-scaling marketing team.
Health Insurance
Subsidized Company Transport

Work Location: In person