Data-Driven Performance Marketing Analyst

Role Overview

Responsibilities

• Analyze and interpret marketing campaign data to identify trends and optimization opportunities

• Build and maintain performance dashboards and reports using tools like Google Analytics and other platforms

• Apply data analysis techniques to improve ROI and campaign effectiveness

• Design, test, and optimize paid marketing campaigns (Google, Meta, Email, etc.)

• Translate complex data into actionable insights for business decisions

• Work with cross-functional teams to align data insights with marketing strategies

• Continuously experiment and improve campaign performance

Qualifications

• Bachelor’s degree in Data Science, Computer Science, Engineering, Business Analytics, or related field

• Strong understanding of data analysis, statistics, or analytics concepts

• Familiarity with digital marketing platforms (Google Ads, Facebook Ads, etc.)

• 1–2 years experience

• Experience with Google Analytics, Data Studio, or similar tools

• Basic knowledge of SQL, Excel, or Python for data analysis

• Understanding of performance metrics (CTR, CPC, CPA, ROAS, etc.)

• Ability to think in a data-driven and problem-solving manner

• Experience with A/B testing, forecasting, or predictive analysis is a plus

  Marketing

Location: Onsite – i8 Markaz Islamabad, Pakistan

Shift Timing: Full-Time (2 PM – 11 PM)