Digital Content and Outreach Specialist

Overview
We are seeking a creative and detail-oriented Digital Content and Outreach Specialist to join our dynamic team. This role is essential in developing and executing content strategies that enhance our online presence and engage our audience in forest and watershed restoration, and wildfire mitigation and post-fire recovery. The ideal candidate will have a strong background in digital marketing, content creation, and social media management, along with in-person community engagement and a passion for storytelling and brand development. The job entails up to 50% travel time.

INTERESTED APPLICANTS MUST APPLY at: New Mexico Highlands University job portal

https://www.nmhu.edu/human-resources/nmhu-jobs/

DO NOT apply via email through INDEED

As part of the application, please provide a portfolio showcasing previous work in graphic design, digital content creation, and community outreach.

Responsibilities

• Develop and implement content strategies that align with marketing goals and target audience needs.
• Create, edit, and manage high-quality content across various platforms including websites, blogs, social media, and email campaigns.
• Utilize SEO best practices to optimize content for search engines and improve organic traffic.
• Conduct keyword research to inform content creation and enhance visibility.
• Create accessible outreach materials
• Engage with partners and communities through workshops, webinars, and events.
• Collaborate with graphic designers to produce visually appealing materials using Adobe Creative Suite and Canva
• Analyze website and Hubsite performance using Google Analytics to inform future content strategies.
• Oversee social media marketing efforts, including planning, scheduling, and monitoring posts across platforms.
• Assist in the production of multimedia content including photography and videography for various campaigns.
• Implement marketing automation tools to streamline outreach efforts.

Experience

• Proven experience in digital marketing with a focus on content creation and management.
• Proficiency in SEO techniques, keyword research, and analytics tools such as Google Analytics.
• Strong skills in Adobe Photoshop, Adobe Creative Suite, HTML, CSS, and WordPress.
• Experience with copywriting for diverse formats including blogs, emails, social media posts, and marketing collateral.
• Familiarity with social media management tools and strategies for effective engagement.
• Experience with fact-to-face community outreach and engagement practices
• Familiarity with and interest in natural resource adaptive management and community wildfire mitigation practices desirable but not mandatory
• Proficiency in Spanish is desirable but not required.
• Experience in video editing is desirable but not required.

Job Type: Full-time

Pay: $55,000.00 - $69,000.00 per year

Benefits:

• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Professional development assistance
• Retirement plan
• Tuition reimbursement
• Vision insurance

Work Location: Hybrid remote in Las Vegas, NM 87701