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Digital Content Manager

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Job Description Summary

Reynolda’s Digital Content Manager will support and optimize marketing and communications efforts on behalf of Reynolda House and Reynolda Gardens, with a heavy emphasis on digital and multichannel marketing efforts.
This position is responsible for managing a cohesive digital marketing strategy that prioritizes a connected user experience across website content, email marketing, and social media (paid and organic). The position is pivotal to Reynolda’s fundraising, audience outreach, engagement, and growth efforts. The ideal candidate will be able to manage multiple project timelines and have a keen eye for detail. Reporting to the Director of Marketing and Communications, Reynolda House Museum of American Art and Reynolda Gardens, the Manager is a highly organized and communicative self-starter who thrives in a culture that is creative, fast-paced, and team-oriented. This position has the opportunity to contribute to innovative marketing and communications strategies on a team that values experimentation using data-driven decisions.

This position is not eligible for sponsorship of non-immigrant or immigrant visa status through Wake Forest University. All eligible applicants are encouraged to apply.

Job Description

Essential Functions:

Maintains and updates content and design for Reynolda’s website Reynolda.org ensuring the user journey is in line with a multichannel marketing approach
Produces multiple email campaigns per month in Constant Contact for Reynolda House and Gardens to be distributed to members, friends, and other audience segments
Works with marketing director to create and maintain social media marketing and communications content calendar for team review and approval; uses social media management platform (Later.com) to publish content customized for each social channel
Assists with publishing digital programs on multiple platforms
Analyzes social media paid and organic performance to aid in communications evaluations and reports; tracks key digital and social media marketing engagement metrics connecting them to Reynolda’s admissions, fundraising and programmatic goals
Engages with social media followers in a timely manner and responds to social media inquiries
Ensures that all Reynolda House and Gardens programs and events are published on their respective websites, Facebook pages and online events calendars, including the Wake Forest University and Wake the Arts calendars and state and local tourism calendars
Photograph and/or videos Reynolda estate and events, as needed, and coordinates with freelance photographers and videographers
Conducts regular ‘temperature checks’ across online review sites including TripAdvisor, GlassDoor, Indeed, and Google, among others
Tracks website analytics through Google Analytics connecting them with conversions through Reynolda’s Altru CRM
Assists Director of Marketing and Communication with researching and buying paid media for Reynolda as needed to support programs, exhibitions, and brand growth; supports Director to create and manage integrated campaign plans and strategies
Ensures that all content produced meets Reynolda’s brand standards and helps maintain the content production calendar as needed
Assist Director of Marketing and Communications with other duties as determined

Other Functions:

Uses data to inform decisions about design
Maintains Reynolda’s image and video library
Represents Reynolda at community events on nights and weekends, as needed
Collaborates with marketing colleagues at Reynolda Village and The Graylyn Estate, as needed

Required Education, Knowledge, Skills, Abilities:

Bachelor’s degree in Marketing, Advertising, Communications, or a closely related field from an accredited college or university. Equivalent experience considered.
Two to three years of experience in digital marketing and brand content development
Ability to write for a variety of audiences in a clear, grammatically correct, and engaging tone appropriate to a range of platforms and internal and external target audiences.
Experience in email marketing and database management/segmentation
Skilled in social media content creation and management; includes staying up-to-date with emerging trends and platforms
Ability to create engaging video and photography content
Excellent verbal, written, and interpersonal communication skills
Strong project management skills, including familiarity with project management tools
Resourceful, adaptable, and focused
Analytical mindset and critical thinker
Ability to exercise sound judgment, tact, and diplomacy
Proficiency in Google Business Suite and Microsoft Office
Website CMS experience a plus (WordPress, Drupal)
CRM reporting and data extraction experience
Ability to work successfully independently and in a team environment.

Preferred Education, Knowledge, Skills, Abilities:

Proficiency in image and video editing
Knowledgeable in graphic design software such as Adobe Creative Suite
Prior knowledge in Google Ads and Analytics

Accountabilities:

Adhere to institutional guidelines and uphold brand standards
Responsible for own work.

Physical Requirements:
Medium work; climbing, crouching, standing, walking, lifting, fingering, grasping, feeling, talking, hearing. Visual acuity to determine neatness and thoroughness of work assignments. Subject to both inside and outside activities.

Note:
This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by the employee’s supervisor.

Additional Job Description

About Reynolda
Reynolda is set on 170 acres in Winston-Salem, N.C. and comprises Reynolda House Museum of American Art, Reynolda Gardens and Reynolda Village Shops and Restaurants. The Museum presents a renowned art collection in a historic and incomparable setting: the original 1917 interiors of Katharine and R. J. Reynolds’s 34,000-square-foot home. Its collection is a chronology of American art and featured exhibitions are offered in the Museum’s Babcock Wing Gallery and historic house bedrooms. The Gardens serve as a 134-acre outdoor horticultural oasis open to the public year-round, complete with colorful formal gardens, nature trails and a greenhouse. In the Village, the estate’s historic buildings are now home to a vibrant mix of boutiques, restaurants, shops and services. Affiliated with and adjacent to the Reynolda Campus of Wake Forest University, plan your visit at reynolda.org and use the free mobile app, Reynolda Revealed, to self-tour the estate.

Mission: Reynolda–as a museum, garden, and historic country estate–connects people with the beauty and complexity of the American story through the integration of art, learning and nature.
We cultivate experiences and environments that foster belonging.

Values: exploration, open-mindedness, continuous improvement, community building, passion.

Connect with Reynolda online at reynolda.org and on Facebook and Instagram using @historicreynolda.

Time Type Requirement

Full time

Note to Applicant:

This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his/her supervisor.

In order to provide a safe and productive learning and living community, Wake Forest University conducts background investigations and drug screens for all final staff candidates being considered for employment.

Equal Opportunity Statement

The University is an equal opportunity employer and welcomes all qualified candidates to apply without regard to race, color, religion, national origin, sex, age, sexual orientation, gender identity and expression, genetic information, disability and military or veteran status.

Accommodations for Applicants

If you are an individual with a disability and need an accommodation to participate in the application or interview process, please contact AskHR@wfu.edu or (336) 758-4700.

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