Digital Content Specialist

American Cruise Lines is the largest U.S. cruise company, operating the newest fleet of riverboats and small cruise ships across the country. Our people make the difference. We believe in hiring talented individuals and giving them the training, support, and resources to thrive. Join us and be part of a growing team dedicated to sharing the beauty and story of America through unforgettable travel experiences.

We are looking for a detail-oriented, creative, and analytical Digital Content Specialist to join our Marketing team. In this role, you will be responsible for proofing, optimizing, and managing digital content that drives engagement, builds our brand voice, and supports lead generation. You will create and manage high-quality, SEO-optimized content that inspires travelers and communicates the unique value of our cruise experiences. This is an excellent opportunity for a digital marketer who loves travel and is skilled at optimizing website content to drive ongoing SEO performance improvements.

Responsibilities

• Proof, edit, and optimize engaging digital content for search visibility, including website pages, blog posts, email marketing, and social media.
• Implement technical SEO best practices, including meta titles, meta descriptions, header tags, image alt tags, and URL slugs within our CMS platform.
• Collaborate with our SEO partner and creative teams to ensure all content is optimized for search and aligns with brand standards.
• Maintain and update website content via our CMS platform, ensuring proper formatting, linking, and layout while adhering to accessibility and UX best practices.
• Partner with our web developers and IT team to support technical SEO improvements, such as page speed optimization, mobile usability, crawlability, and site architecture.
• Monitor and report on organic search traffic and content performance using GA4 and other SEO tools.
• Work with the Social Media Manager to align content strategies to support our cross-platform SEO and conversion goals.
• Assist with the creation of an editorial calendar to align marketing campaigns.
• Research industry trends, travel behavior, and competitor content to inform digital strategy.
• Ensure consistency in tone, voice, and message across digital channels.
  
  

Qualifications

• 1-3 years of experience working in digital marketing, content marketing, or SEO-focused roles.
• Strong knowledge of on-page and technical SEO best practices and tools.
• Experienced with CMS platforms. Kentico is preferred.
• Basic understanding of HTML, email marketing, and social media marketing.
• Proficient in using GA4 for content performance measurement.
• Exceptional writing, editing, and proofreading skills with strong attention to detail.
• Ability to work in a fast-paced environment with shifting priorities.
• Passion for travel, cruising, and storytelling.
  
  

Why You’ll Love Working Here

• Opportunity to grow within a leading and expanding American brand.
• Supportive, collaborative work environment.
• Chance to make a real impact by shaping how guests experience America’s waterways.