Digital Content Strategist

SCF offers a comprehensive benefits package to eligible employees, featuring low-cost State of Florida medical, dental, and vision insurance, along with a variety of additional perks. Employees can take advantage of tuition scholarships for themselves and eligible dependents, paid life insurance, and matching contributions to the Florida Retirement System (FRS). Additional benefits include complimentary access to wellness activities, paid sick and vacation leave, a four-day workweek during June and July, and paid winter break. Eligible dependents may also benefit from access to our on-campus Collegiate School. Visit our SCF Human Resources webpage for benefit details

Job Summary

Essential Duties and Responsibilities

• Lead the development and execution of SCF’s web content strategy to support brand identity, campaign goals, accessibility standards (WCAG/ADA/508), and enrollment objectives. Manage content updates, curate stories, and ensure consistent voice across platforms.
• Collaborate with Marketing, academic, and administrative departments to create, edit, and publish timely, accurate, and engaging content that reflects SCF’s brand and resonates with target audiences. Collaboration is central to this role, as it requires close coordination with faculty, staff, and other stakeholders to maintain up-to-date, relevant, and compelling content that resonates with target audiences.
• Drive website visibility through SEO best practices, keyword research, and metadata optimization; work with IT to ensure compliance with accessibility standards (ADA/WCAG) while advancing marketing priorities.
• Coordinate SEM and PPC campaigns (Google Ads, social media), analyze performance, and collaborate with vendors to maximize ROI.
• Perform accessibility audits using automated and manual tools (WAVE, Axe, screen readers), reporting issues and partnering with IT and content owners to resolve them.
• Monitor and interpret web analytics (Google Analytics, SEMrush) and accessibility reports, providing regular updates on campaign and enrollment-related performance to Marketing leadership.
• Develop and optimize landing pages, calls-to-action, and user flows to improve recruitment, retention, and engagement outcomes.
• Align website updates with the College’s integrated campaign calendar, recommending innovative strategies that enhance digital storytelling, engagement, and cross-channel marketing.
• Partner with IT to assess user experience, branding, and accessibility across SCF’s websites.
• Review institutional web pages for accuracy, accessibility, and relevance. .
• Provide training and guidance to faculty and staff on web content best practices, including plain language, accessibility, SEO, and governance standards.
• Collaborate with IT on Content Management System workflows to support effective content management (non-technical role).
• Performs other duties as assigned.

Job Qualifications

Responsibility for Communication:

Supplemental Information

In addition to satisfactory performance on all of the essential job duties and responsibilities for this job, all State College of Florida, Manatee-Sarasota employees must fulfill the following basic performance expectations:

Mission and Goals: Each State College of Florida, Manatee-Sarasota employee is expected to know the College’s mission and goals.

Service Excellence: All State College of Florida, Manatee-Sarasota employees will strive to provide outstanding service excellence to everyone they serve including students, the community, and fellow employees in accordance with Pride in Excellence standards as listed:

Pre-Employment Screenings:

Employment is contingent upon successful completion of criminal background screenings and employment reference checks. In accordance with Florida law, applicants and employees are encouraged to review the AHCA Background Screening Education & Awareness webpage, which provides information and resources on background screening requirments. Visit the AHCA website for more information .

Satement of Non-Discrimination:

State College of Florida, Manatee-Sarasota does not discriminate on the basis of sex, pregnancy, race, religion, age, national origin/ethnicity, color, marital status, disability, genetic information or sexual orientation in any of its educational programs, services and activities, including admission and employment. Direct inquiries regarding nondiscrimination policies to: Equity Officer, 941-752-5599, 5840 26th St. W., Bradenton, FL 34207.