Content Manager

As the Content Manager responsible for developing and executing content strategies that attract, engage, and convert prospective patients throughout the funnel. You’ll work cross-functionally with marketing, CRM, and clinic operations to create compelling content that fuels acquisition, nurtures leads, and drives bookings across Kindbody’s services.

Key Responsibilities

• Content Strategy & Planning

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    Develop and own a content strategy aligned with marketing and business goals—specifically targeting growth in net new patient volume.
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    Create content calendars that align with acquisition campaigns, seasonal trends, product launches, and patient needs.
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  Content Creation & Management
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    Write, edit, and produce high-converting content for Kindbody’s website, blog, landing pages, email campaigns, paid ads, and social media.
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    Partner with subject matter experts (SMEs) including physicians and clinic staff to ensure accuracy and empathy in patient-facing content.
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    Optimize content for SEO and conversion, ensuring all materials support organic traffic and lead generation goals.
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  Campaign Support
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    Collaborate with the digital marketing team to develop content for full-funnel paid media campaigns (Google, Meta, etc.), email drip campaigns, virtual and in person events, partnerships and referral initiatives.
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    Support lifecycle marketing and CRM with personalized content for nurturing leads through booking and beyond.
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    Including email and SMS execution
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  Analytics & Optimization
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    Monitor content performance through key KPIs (traffic, CTR, conversion rate, engagement, etc.).
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    Continuously test and iterate on messaging, formats, and creative approaches to improve content ROI and support NPV (New Patient Visit) growth targets.
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  Brand Voice & Consistency
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    Maintain and evolve Kindbody’s brand voice and tone across all content formats.

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    Ensure content meets quality standards and regulatory requirements (as applicable in healthcare).

Qualifications

• 4+ years of experience in content marketing, marketing coordinator, copywriting, or editorial roles, ideally in a growth-focused or healthcare setting.

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  Proven track record of driving measurable growth through content across digital channels.
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  Exceptional writing and editing skills, with the ability to translate complex healthcare topics into clear, engaging, patient-first language.
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  Familiarity with SEO best practices, performance marketing metrics, and A/B testing.
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  Experience using CMS tools (e.g., Webflow, WordPress), marketing automation platforms (e.g., HubSpot), and analytics tools (Google Analytics, etc.).
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  Deep empathy for patients navigating fertility, family-building, and women’s health journeys.

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  Highly collaborative, detail-oriented, and comfortable working in a fast-paced environment.

Nice to Have

• Experience working with fertility, women’s health, or consumer healthcare brands.

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  Knowledge of HIPAA or healthcare compliance in content development.

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  Background in conversion copywriting or UX writing.