Digital Marketing

<Overview>
Ignite your career in the dynamic world of digital marketing! As a Digital Marketing Specialist, you will be at the forefront of crafting innovative strategies that elevate brand visibility, drive engagement, and boost online performance. This role offers an exciting opportunity to leverage your expertise across multiple digital channels, harness cutting-edge tools, and make a tangible impact on business growth. Join a vibrant team dedicated to pushing boundaries and delivering measurable results through creative content, data-driven insights, and strategic campaigns.

<Duties>

• Develop and execute comprehensive digital marketing strategies across platforms such as social media, search engines, email, and display advertising to maximize reach and engagement.
• Manage and optimize paid advertising campaigns using tools like Google Ads (formerly Google AdWords), Facebook Advertising, and other SEM (Search Engine Marketing) channels to achieve targeted ROI.
• Conduct keyword research and utilize SEO tools to enhance organic search rankings, improve website visibility, and increase traffic through effective SEO practices.
• Create compelling content tailored for various digital channels, including blog posts, social media updates, email newsletters, and landing pages, ensuring consistency with brand voice.
• Utilize content management systems like WordPress to update website content and maintain an engaging online presence.
• Analyze website and campaign performance using Google Analytics, SQL queries, and other analytics tools to derive actionable insights for continuous improvement.
• Implement conversion optimization techniques to enhance user experience and increase lead generation or sales conversions.
• Design visually appealing graphics using Adobe Photoshop and Adobe Creative Suite for digital ads, social media posts, and website assets.
• Manage social media accounts by scheduling posts, engaging with followers, monitoring trends, and executing social media marketing strategies across platforms such as Facebook, Instagram, LinkedIn, and Twitter.
• Coordinate email marketing campaigns using marketing automation tools to nurture leads and maintain customer relationships.
• Stay updated on the latest trends in digital marketing—including performance marketing tactics—and apply best practices to keep campaigns innovative and effective.
• Collaborate with cross-functional teams including sales, content creators, designers, and developers to ensure cohesive campaign execution.

<Qualifications>

• Proven experience in digital marketing with a strong understanding of SEO strategies and tools such as SEMrush or Moz.
• Proficiency in managing paid advertising campaigns on Google Ads (Google AdWords), Facebook Advertising, and other platforms.
• Solid knowledge of SEO principles including keyword research, on-page optimization, link building, and technical SEO best practices.
• Experience with content creation across multiple formats—copywriting skills are essential—and familiarity with content management systems like WordPress.
• Skilled in using analytics tools such as Google Analytics and SQL for tracking performance metrics and deriving insights.
• Ability to utilize HTML, CSS, JavaScript basics for website updates or troubleshooting as needed.
• Strong graphic design skills using Adobe Photoshop or Adobe Creative Suite for creating engaging visual content.
• Knowledge of email marketing platforms and automation tools for campaign management.
• Familiarity with social media management tools such as Hootsuite or Buffer for scheduling posts and monitoring engagement.
• Understanding of B2B (business-to-business) marketing strategies is a plus.
• Excellent communication skills with the ability to craft compelling copy that resonates with target audiences.
• A proactive mindset with the ability to analyze data critically and optimize campaigns based on performance metrics. Join us in shaping innovative digital experiences! This paid role offers a platform for creative expression combined with strategic thinking—perfect for passionate marketers eager to make a difference in the digital landscape.

SureCall Experts is set apart by our innovation and state-of-the-art technology, flexible architecture, and streamlined programs. We are leaders in our industry and have received several awards and recognition for our service excellence, but that’s not the reason why you should choose us! We are a proven partner that spends all our time on solutions that will be sure to produce the results you want. We customize the programs you need to provide the best service to your customers. Most importantly, we provide you with the opportunity to focus on your core business, while giving you peace of mind.

Job Type: Full-time

Pay: $51,475.32 - $61,991.79 per year

Benefits:

• Health insurance

Work Location: In person