Digital Marketing Analyst

Citypeak Marketing is looking for a highly motivated and analytical individual to join our team as a Digital Marketing Analyst. If you have a passion for data-driven marketing, managing digital paid advertising campaigns, setting up conversion tracking, and data reports, then we want to hear from you! Our agency is rapidly expanding, and you will reap the rewards by showing hard work and dedication.

Position Requirements

• Bachelor’s degree in Business, Marketing, or related field
• 4+ years of digital marketing experience
• 2+ years of experience in Google Analytics & Google Ads + Meta Ads
• Experience with conversion tracking, paid ads, data reporting, link building, content management systems and website editing (i.e. Squarespace, Wix, WordPress)

Role Responsibilities

• Conversion Tracking GA4 and GTM
• Paid Ads Management (Google + Meta)
• Website Design
• Content Writing (SEO & Social Media)
• Monthly Reports
• Occasional Client Meetings (not leading meetings)

1) Conversion Tracking and Reporting:

• Track and report on KPIs for digital marketing initiatives, providing insights and recommendations for optimization.
• Set up client accounts for Google Analytics 4 (GA4) tracking and Google Tag Manager (GTM).
• Leverage Google Analytics (GA4), Google Docs & Sheets, and Looker Studio to create reports and dashboards.
• Create & present (occasionally) monthly paid advertising performance reports including high-level overviews and recommendations.

2) Paid Advertising Management: MAIN FOCUS AREA

• Expertise with Google Ads and Meta Ads (Facebook & Instagram). Experience with LinkedIn ads.
• Ensure all campaigns are delivered on time, within budget, and optimized for maximum performance.
• Successfully run paid advertising campaigns through A/B testing, budget spend efficiency, campaign type, ad groups, keyword management, negative keywords, content writing, keywords, targeting, sitelinks, assets, and more.
• Plan and oversee budgets for dedicated digital marketing projects and activities, ensuring cost-effective execution.
• Recommend data-driven insights to improve conversion rates and overall marketing performance.
• Actively monitor and routinely optimize of active campaigns

3) Website Design:

• Design new websites on drag-and-drop editors (Wix, Squarespace, etc.)
• Edit existing websites with content pages, graphic design, etc.
• Update content in collaboration with the marketing team and improve technical function through site audits.
• Build and implement lead forms.
• Setting up Google products on websites and troubleshooting technical issues

4) Content Writing:

• Create content using the process (including AI tools).
• Understand best-practices for SEO content writing
• Knowledge of branding different tones for businesses on social media posts

5) Client Meetings:

• Join client meetings as needed to report on ads performance and review recommendations. Will not hold meetings alone, but support main account managers with specific projects.
• Strong analytical skills with the ability to interpret ad performance data, optimize campaigns, and report insights to stakeholders.

Specialized Skills / Other Requirements

• Proven track record of leading and managing digital marketing initiatives with 3+ years of experience.
• Demonstrated expertise in digital marketing competencies such as data analytics management and SEM/SEO, with a proven ability to run campaigns that deliver measurable and impactful results.
• Ability to work independently and stay organized with projects occurring on a routine basis.
• Strong analytical skills: adept at analyzing and interpreting digital campaign results to generate insights and develop effective digital marketing strategies and tactics.
• Knowledge and experience with content management systems, PPC advertising tools, and analytics platforms (e.g., Google Analytics, Google Ads Campaign Manager).
• Excellent written communication, presentation, interpersonal, and persuasion skills.
• Strong problem-solving and critical thinking skills.
• Ability to create innovative, compelling, and effective campaigns within the constraints of a regulated industry.
• Acceptance of using the Hubstaff program for time tracking on projects.

Job Type: Part-time

Pay: $20.00 per hour

Benefits:

• Flexible schedule

Work Location: Remote