Digital Marketing Assistant Manager

In order to provide high-quality property leads on various platforms, the Assistant Manager of Digital Marketing (PPC) will oversee performance-driven digital advertising campaigns. To ensure optimal return on investment and steady lead flow for the sales team, the position entails planning, implementing, and refining PPC campaigns for both residential and commercial projects.

Principal Responsibility:

1. PPC Campaign Planning and Implementation

Create, carry out, and oversee PPC campaigns on YouTube, Google Ads, Meta Ads (Facebook/Instagram), and other pertinent channels.

Create campaigns for ongoing projects, remarketing efforts, and the launch of new properties.

Target real estate-specific search intents with keyword research (e.g., "flats for sale in [location]").

Make enticing landing pages, creatives, and ad copy that are in line with the project's USPs and target audience groups.

2. Lead Generation & Optimization

Optimize campaigns for lead quality and cost-efficiency (CPL/CPA).

Track budgets daily to ensure consistent lead delivery.

Implement A/B tests on ad creatives, CTAs, and landing pages to get optimal conversion rates.

Coordinate with CRM and sales teams to track lead quality and conversion outcomes.

3. Analytics & Reporting

Analyze and report campaign performance using Google Analytics, Google Tag Manager, and in-house CRM dashboards.

Monitor key metrics: impressions, clicks, CTR, conversions, CPL, and ROI.

Recommend strategy changes where and if needed.

Required Qualifications:

Bachelor’s degree in Marketing. An MBA is preferred.

3–6 years of experience in PPC and performance marketing, preferably in the real estate sector.

Proficiency in Google Ads, Meta Ads, Google Analytics, Google Tag Manager, and Excel.

Understanding of real estate buyer journeys, geo-targeting, and local lead generation tactics is preferred.

Knowledge of SEO is preferred.

Excellent communication skills with a professional persona.

Job Type: Full-time

Pay: Rs150,000.00 - Rs250,000.00 per month

Work Location: In person