Digital Marketing Associate

Job Overview
We are a patient-focused dental office dedicated to delivering exceptional care and service. To support our growth and strengthen our presence online and in the community, we are seeking a creative and results-driven Marketing Associate. This role combines digital marketing expertise, community outreach, and content creation to grow our brand and attract new patients.

The ideal candidate will have a strong understanding of digital marketing strategies and tools, with a focus on driving online engagement and conversions. This role requires proficiency in various digital marketing channels, including SEO, social media, email marketing, and performance marketing. The Digital Marketer will be responsible for developing and executing comprehensive marketing campaigns that align with our business goals.

Duties

• SEO & Website Management
• Develop and implement effective SEO strategies to improve organic search rankings and drive website traffic.
• Utilize SEO tools for keyword research, on-page optimization, and performance analysis.
• Maintain the company website using WordPress, ensuring content is current and optimized.
• Digital Advertising & Analytics
• Oversee Google Ads and Facebook/Meta Ads campaigns to maximize ROI through targeted advertising.
• Analyze performance with Google Analytics and other tools to guide marketing decisions.
• Conduct conversion optimization initiatives to improve user experience and increase lead generation.
• Content Creation & Social Media
• Create engaging content for blogs, social media, email campaigns, and promotional materials.
• Manage social media accounts, executing strategies to grow engagement and brand visibility.
• Collaborate with the design team using Adobe Creative Suite and Photoshop for creative assets.

Marketing Strategy & Community Outreach

• Develop and execute a comprehensive marketing plan aligned with office goals.
• Coordinate external marketing events, sponsorships, and community outreach programs.
• Implement marketing automation and CRM workflows in Go High Level (GHL) to streamline follow-up, nurture leads, and enhance patient engagement.
• Implement marketing automation strategies to streamline processes and enhance patient engagement.
• Stay up-to-date with trends in digital marketing, B2B, e-commerce, and emerging technologies.

Experience & Qualifications

• Proven experience in digital marketing roles with a strong portfolio showcasing successful campaigns.
• Proficiency in SEO, conversion optimization, and social media management.
• Familiarity with Google Ads, SEM strategies, and performance marketing metrics.
• Proficiency in Go High Level (GHL), including workflow automation, pipeline management, and email/SMS marketing.
• Strong copywriting skills to create compelling content that resonates with target audiences.
• Ability to analyze data effectively and apply insights to strategy.
• Healthcare or dental marketing experience is a bonus, but not required.

Benefits

• Competitive pay based on experience.
• Opportunities for professional growth.
• Supportive, collaborative team environment.

Job Type: Full-time

Pay: $55,000.00 - $60,000.00 per year

Benefits:

• Employee discount
• Paid time off

Work Location: In person