Digital Marketing Associate

Job Title: Digital Marketing Associate

About Waka Kitchen

Waka Kitchen is a leading cloud kitchen operator in Qatar, managing a portfolio of over 30 diverse F&B brands. We are a fast-paced, performance-driven company focused on driving sales and brand awareness efficiently through online channels.

The Role

The Digital Marketing Associate will be responsible for the day-to-day execution and performance monitoring of paid advertising campaigns for all Waka Kitchen brands. This junior role is perfect for a highly organized individual with a strong grasp of social media advertising platforms, focused on driving measurable results through Meta (Facebook/Instagram), Snapchat and TikTok.

Key Responsibilities

· Execute, monitor, and optimize paid campaigns across key platforms, including Meta Ads Manager (Facebook/Instagram), Snapchat and TikTok Ads.

• Manage allocated campaign budgets, ensuring efficient spend and maximum Return on Ad Spend (ROAS).
• Conduct continuous A/B testing on ad creatives, copy, and audience targeting to improve campaign efficiency and lower Cost Per Acquisition (CPA).
• Oversee the strategic boosting of organic content on Meta platforms to maximize reach and engagement.
• Platform Alignment: Ensure all ad creatives and copy are optimized for the specific technical requirements and best practices of each platform (e.g., Meta, TikTok).
• Track, analyze, and report on key campaign metrics (impressions, clicks, conversions, spend) on a daily and weekly basis.
• Insight Generation: Provide basic actionable insights and recommendations to the Marketing Manager based on campaign performance data.

Qualifications & Requirements

• Minimum of 1 year of direct, hands-on experience running paid advertising campaigns on Meta Ads Manager and/or TikTok Ads.
• Proven understanding of digital marketing metrics (e.g., CPA, ROAS, CTR, CPM).
• Proficiency in data analysis and reporting using spreadsheets (Excel/Google Sheets).
• Strong organizational skills and experience coordinating creative requests.
• Excellent written and verbal communication skills in English are required. (Arabic fluency is a plus but not required for this specific function.)
• A portfolio or examples of past successful campaigns is highly desirable.

Job Type: Full-time

Ability to commute/relocate:

• Doha: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Required)

Language:

• Arabic and English (Required)