Digital Marketing Coordinator

Job Description:

We’re KSM, one of the top 50 largest independent advisory, tax, and audit firms in the United States. But more than our size, it’s our people and culture that set us apart. We believe great things happen when people are supported, challenged, and given the freedom to do their very best work. That’s why we’ve built a workplace where your career and personal life can thrive together – where you have the flexibility to manage your time, the resources to grow, and a team that genuinely cares about your success.

We’ve been employee-owned since 2001, giving every team member a stake in our collective success. This ownership mentality fosters a culture of collaboration, curiosity, and excellence – where new ideas are welcomed, different perspectives are valued, and you’re encouraged to explore what excites you most. Whether you’re expanding your skills, tackling new challenges, or making an impact beyond the office, we provide the resources and support to help you grow in the direction that’s right for you.

At KSM, your contributions matter – not just to the firm, but to your colleagues, clients, and the communities we serve across the U.S. If you’re looking for a place where you can do meaningful work, build lasting relationships, and grow in ways that align with what’s most important to you, we’d love to meet you.

Position Summary

KSM’s digital marketing coordinator will help plan, coordinate, and execute integrated digital campaigns across email, web, social, and paid media. Reporting to the digital marketing manager, this role will collaborate closely with the broader marketing team to bring digital strategies to life. The ideal candidate is proactive, detail-oriented, and a strong written communicator who is passionate about digital and multichannel marketing.

This role follows a hybrid work model, requiring at least three days per week in KSM’s Indianapolis office.

Responsibilities

Campaign Strategy & Collaboration

• Support the planning and execution of multichannel digital campaigns (email, web, social, and paid media) aligned with business objectives
• Collaborate with the marketing team to coordinate digital initiatives and share best practices
• Assist with educating employees on digital tools and social best practices
• Contribute strong writing and content support to enhance campaign messaging and optimize engagement

Channel Coordination & Execution

• Coordinate day-to-day execution across digital channels including the website (WordPress), HubSpot (Marketing Hub), and social media (organic and paid), ensuring channels are optimized for visibility and engagement
• Support website updates, UX enhancements, and content optimization
• Help build, test, and report on email campaigns, automated workflows, and landing pages
• Assist with creating and publishing social media content, including managing an employee advocacy platform
• Work closely with graphic designers and videographers to develop static, animated, and video digital assets
• Monitor engagement across channels, respond to comments/messages when appropriate, and flag reputational issues

Technology & Tools

• Maintain contact lists and support data hygiene in HubSpot to ensure accurate segmentation
• Assist in implementing and optimizing workflows, automations, and campaign reporting within HubSpot
• Partner with external vendors as needed on website and digital tool projects

Analytics & Optimization

• Track and report on KPIs across campaigns, interpreting results, and recommending improvements
• Assist in monitoring performance across email, web, social, and paid media; track SEO rankings, web traffic, and emerging trends like AEO
• Contribute ideas for ongoing content, campaign, and channel optimization

Requirements/Qualifications

• Bachelor’s degree in marketing, communications, or related field
• 2+ years of experience in digital marketing with exposure to email, web, social, and paid media
• Proven ability to write and edit clear, compelling, and audience-focused content across digital channels
• Experience with HubSpot (or other marketing automation tools) and Google Analytics preferred; familiarity with Salesforce a plus
• Familiarity with supporting demand generation efforts through digital channels, with an understanding of how campaigns contribute to lead generation and revenue goals
• Familiarity with SEO, SEM, and AEO best practices, along with paid media fundamentals
• Knowledge of graphic design tools (Adobe Creative Suite, Canva, or similar) a plus
• Strong organizational and project management skills; ability to manage multiple priorities
• Detail-oriented with a proactive, problem-solving mindset
• Collaborative team player with strong communication skills

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, sex, sexual orientation, gender identity, disability, genetic information, national origin, race, religion, veteran status, or any other protected category.

KSM only accepts resumes directly submitted by a candidate and referrals submitted by current KSM employees. Unsolicited resumes or candidate profiles sent by staffing agencies and fee-based referral services will not be considered outside of a signed KSM vendor contract. KSM will not pay a fee to recruiters or agencies that do not have a signed KSM vendor contract.