Digital Marketing Coordinator

Type

Permanent - Full Time

Location

Los Angeles

Job Role

Marketing

Summary

Withers is seeking a dynamic Digital Marketing Coordinator to join our Los Angeles office. This role is integral to our California, US and global marketing teams, and is focused on supporting and elevating a wide range of marketing and business development initiatives, with an emphasis on digital marketing projects. You will report to the Senior Marketing and Business Development Manager, with a dotted line to the Head of US Marketing & Business Development. You will actively work with our east coast and London-based digital team. Annual compensation commensurate with experience and ranging from $70,000 - $85,000 per year. This is deemed hybrid and expected to be in the office 3 days a week.

The Role

• Campaigns and communications
  • Assist in planning, executing and distributing digital campaigns.
  • Create and draft content for internal communications and external channels (social media, website, email) to promote wins, initiatives and campaigns.
• Branding and design
  • Help develop, design and edit visually compelling, on-brand marketing materials, such as client alerts, invitations, sponsorship ads, social media assets, brochures, event collateral, newsletters and presentations.
  • Maintain and update content on the firm’s website.
  • Help ensure content across the firm is on-brand.
• Tracking and analytics
  • Research, analyze, and report on digital marketing performance using data-driven insights to optimize outcomes.
  • Improve email marketing performance using CRM (InterAction), email management system (Vuture) and analytics from social media and website traffic.
  • Support SEO and SEM initiatives to improve visibility and engagement.
  • Stay informed on digital marketing trends and share innovative ideas.
• Event support
  • Coordinate logistics for events, sponsorships, and client receptions, such as invitations, RSVPs, registration, materials, branding and vendor coordination.
  • Create and update mailing lists, liaise regularly with CRM team and provide guidance and best practices to troubleshoot and ensure team is best leveraging CRM.
  • Provide on-site support for events, including early mornings or evenings as needed.
• Research and profile-raising projects
  • Conduct research on clients, competitors and industry trends to support pitches, RFPs and marketing initiatives.
  • Assist with directory and award submissions, promoting recognitions and updating profiles.
• Administrative projects
  • Track, coordinate, and calendar marketing projects, campaigns and BD activities.
  • Assist with the onboarding and training of marketing and business development team members regarding marketing technology software, processes and systems.
  • Support various marketing and business development projects as required.

Key Skills & Experience

Education and experience

• Bachelor’s degree in Marketing, Business or related field.
• 2-4 years of marketing experience, preferably in a law firm, financial services or professional services environment.

Preferred technical proficiency

• Strong digital and software skills, including:
  • Microsoft Office (Word, Excel, PowerPoint)
  • Adobe Creative Suite
  • Web-based skills
    • Google Analytics or other web analytics platforms
    • HTML/CSS
    • Social media (LinkedIn, Instagram)
    • Email management systems (EMS)
    • Customer relationship management (CRM) systems
• Familiarity with Zoom, Microsoft Teams, AI tools, podcast recording and experience with editing videos/podcasts are a plus.

Core competencies

• Attention to detail, proactive, anticipates follow up actions, resourceful and adaptable with a positive, team-focused attitude.
• Eager to develop new skills and continuously improve through feedback and training.
• Strong judgment and ability to prioritize multiple tasks in a fast-paced environment.
• Excellent interpersonal and communication skills—both written and verbal.
• Self-starter who works independently and collaboratively and takes pride in their work.

Additional requirements

• Available for early morning or evening events as needed.
• In-office presence three days per week.
• Ability to interact credibly, diplomatically and with integrity with various stakeholders.

About Withers

A law firm focused on people, performance, and collaboration.

For the past 125 years, we have supported some of the world’s most remarkable people and organizations at defining moments in their lives.

As the global private client firm, we are trusted advisors to families, founders, fiduciaries and businesses – and more than this, to governments, charities and financial institutions.

We structure, grow and preserve capital. We protect reputations and relationships, ideas and innovations. We secure our clients’ legacies across generations.

We are united in our commitment to integrity, quality and collaboration. We have a culture of high performance and deliver excellent service consistently across the firm. We provide tailored solutions built on trust and partner with our clients to achieve their goals.

Many of our clients are shaping the future, and creating solutions to tackle many of the world’s problems. It makes for a fascinating and challenging practice.

Our role is to get to know each individual client, find out where they want to be, and help them to get there – whether they are building a business, buying a home or protecting and defending their interests.
To meet their unique needs we are exceptionally collaborative, working together across teams and time zones. And we are agile – focusing on strategy rather than rigid ideas and traditional hierarchy.

We are delighted that we have been awarded Mansfield Certification Plus in relation to our recruitment and leadership progression efforts in the US and UK. This certification is an encouraging milestone as we continue to champion diversity within our organization and in the wider legal sector.

Join us to be part of a team that is always looking to the future. Where initiative, big ideas and bold moves are always encouraged. Where you can truly be yourself.

For more information on Withers, please visit the following links: General Career Site, LinkedIn, About Us

Equal opportunities employment statement

The firm is an Equal Employment Opportunity employer. Equal employment opportunity has been and will continue to be a fundamental principle at the firm. Employment at the firm is based upon personal capabilities and qualifications without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, military and veteran status, gender identity or expression, genetic information, or any other characteristic protected by federal, state, or local law. The firm prohibits and will not tolerate any discrimination or harassment on the basis of any of these classifications or characteristics.

If you are interested in applying for employment and need special assistance or an accommodation to use our website to apply for a position, please contact the firm at 203 789 1320 or email us.recruiting@withersworldwide.com with your request. Determinations on requests for reasonable accommodation are made on a case-by-case basis.