Digital Marketing Coordinator

“Parkville is committed to diversity, equity, and inclusion, and all employees are expected to support these values in all aspects of their work”

• Planning, implementing, and managing digital marketing campaigns, including social media, email marketing, display advertising, and search engine optimization (SEO) initiatives.
• Develop and implement effective digital marketing strategies to increase brand awareness and drive lead generation.
• Analyze and report on campaign performance using various analytics tools, such as Google Analytics and social media analytics, to optimize strategy.
• Collaborate with cross-functional teams, including creative team to produce engaging content and optimize user experience.
• Work closely with the marketing team to ensure that the brand's online presence reflects its values and messaging, and to identify opportunities for engagement and growth.
• Manage and maintain the company's website, ensuring it is up-to-date, optimized for search engines, and user-friendly.
• Manage Internal and External Access levels on company's digital assets.
• Prepare periodic reports on Brand Mentions , word of mouth and competitions.
• Collaborate with the marketing team to ensure cohesive messaging across all channels.
• Stay up-to-date with emerging digital marketing trends and technologies and recommend new initiatives to improve campaign performance.

Education:

• Bachelor's Degree in Marketing, Communications, or a related field.

Experience:

• From 1 to 3 years of experience in developing and implementing Digital Marketing Strategies.
• Proven experience in managing and optimizing paid search and social media advertising campaigns.