Digital Marketing & E-Commerce Lead

Position Overview: The Digital Marketing & E-Commerce Lead at S.S. Lootah Trading Group is responsible for oversees and drives all online marketing, sales, and customer engagement strategies, managing e-commerce operations, for a business’s digital channels and platforms, integrating cross- functional leadership with direct responsibility for execution and out comes to deliver measurable growth in traffic, leads and online sales.

Responsibilities:

• Plan, execute, and optimize digital marketing campaigns across paid channels (Google Ads, Meta, LinkedIn), SEO, content, and email to generate traffic, leads, and online sales.

• Develop and implement e-commerce strategies: oversee product listings, pricing, promotions, inventory, and website functionality to maximize conversion and customer experience.

• Analyse performance data across Google Analytics, CRM, and e-commerce platforms; report insights and recommendations to leadership, using metrics such as sales, conversion rate, ROI, and customer satisfaction.

• Lead and mentor digital marketing and e-commerce teams (internal or external agencies) to deliver on growth targets, ensuring coordination with sales, product, operations, and customer service.

• Manage relationships with third-party vendors, agencies (e.g., for PPC, social media, platform support), and collaborate on promotional campaigns, affiliate programs, and new product launches.

• Optimize the customer journey through website A/B testing, mobile responsiveness, and enhancement of user experience across all digital touchpoints.

• Ensure brand consistency and compliance across all digital assets and marketing initiatives.

• Stay current with best practices and trends in digital marketing, e-commerce technologies, and competitor activity.

Authorities:

• Strategic Ownership: Holds authority to design and implement digital marketing and e-commerce strategies, aligning them with company goals and commercial objectives.

• Cross - Functional Leadership: Authorized to lead, coordinate, and influence teams spanning marketing, sales, technology, customer service, and fulfillment, ensuring alignment and delivery of digital initiatives.

• Budget Management: Authorize to set and manage budgets for digital campaigns, online sales programs, and technology platforms, with oversight for ROI and spend efficiency.

• Change Management: Drives digital transformation efforts, leading organizational changes in tools, culture, processes, and reporting to support digital growth.

• Vendor and Platform Selection: Decides on and manages agency, vendor, and platform relationships for paid ads, website, SEO, CRM, and affiliate marketing.

Accountability:

• Digital Sales and Revenue: Directly accountable for meeting online sales, conversion rates, and customer acquisition targets through effective marketing and e-commerce activities.

• Marketing Campaign Performance: R Responsible for tracking, optimizing, and reporting on key marketing metrics (traffic, engagement, ROI, retention) and adopting best practices for performance improvement.

• Customer Experience: Ensures optimal end-to-end customer journey online, accountable for satisfaction rates, service quality, and conversion optimization

• Team Delivery: Accountable for team output, mentoring, setting expectations, and coordinating resources to meet deadlines and campaign benchmarks.

• Compliance and Brand Standards: Ensures all digital content, campaigns, and transactions adhere to brand guidelines and legal/regulatory standards.

• Innovation and Analytics: Accountable for staying current with tech trends, tools, and analytics, and leveraging insights for strategic adjustments.

Qualifications

• Bachelor's degree in digital marketing, website management, e-commerce, or performance marketing, with a proven track record in multi-channel campaigns and online sales growth.

• Advanced proficiency in Google Ads, Meta Ads, SEO, e-commerce platform management (e.g., Shopify, Magento), and Google analytics tools and CRM tools.

• Strong analytical skills, reporting capabilities, and ability to translate insights into actionable strategy.

• Leadership and team management experience; ability to drive collaboration across disciplines.

• Excellent communication, organization, and project management skills.

• Hands-on, detail-oriented, and adaptable to a fast-paced digital environment