Digital Marketing Executive

Job Title: Digital Marketing Executive – LinkedIn Paid Campaigns & Lead Generation
Location: Karachi Division (On-site, Full-time)

About the Role:
We are looking for a highly motivated Digital Marketing Executive with expertise in LinkedIn paid campaigns and lead generation. This role will play a key part in driving our brand presence, generating qualified leads, and optimizing performance across digital channels. You will be responsible for managing end-to-end LinkedIn campaigns, creating impactful content, analyzing performance metrics, and working closely with cross-functional teams to align marketing strategies with business goals.

Key Responsibilities:

• Plan, manage, and optimize LinkedIn paid campaigns to drive engagement and high-quality leads.
• Create engaging and professional content tailored for social media platforms.
• Track, measure, and analyze web analytics to assess campaign effectiveness and ROI.
• Collaborate with internal teams to develop impactful marketing strategies.
• Ensure effective communication of the company’s value proposition to target audiences.

Qualifications & Skills:

• Proven experience in digital marketing, communication, and social media marketing.
• Hands-on expertise in LinkedIn campaigns and lead generation.
• Strong understanding of web analytics and ability to derive actionable insights.
• Excellent content writing and communication skills.
• Strong analytical and problem-solving mindset.
• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Ability to work independently as well as in a collaborative team environment.

Why Join Us?

• Opportunity to work on impactful campaigns in a dynamic environment.
• Exposure to innovative digital marketing strategies.
• Growth-oriented and collaborative workplace culture.

If you’re passionate about digital marketing and LinkedIn campaign success, we’d love to hear from you! Apply now at Cecilia.dsouza@avanzasolutions.com

Job Type: Full-time

Work Location: In person