Digital Marketing Executive

Company Description

Avisoft (https://avisoft.io/) is a Technology and IT company based in Mohali and Jammu. We are the preferred tech partner for businesses across the globe. We offer Product Engineering, IT Consultancy and Project Outsourcing services.
We partner with businesses to design and build Tech platforms from scratch or to re-engineer and modernize their legacy systems. Our teams have expertise in Full Stack Technologies, REST API Servers, Blockchain, DevOps, Cloud Technologies, Data Engineering, and Test Automation. We are building next-gen SaaS platforms for e-commerce and health-tech domains.

About the role:
We are looking for a creative and results-driven Digital Marketing Executive to manage and grow our online presence. The ideal candidate will be responsible for handling SEO, content creation, website updates, promotional activities, LinkedIn community engagement, and overall digital brand visibility for Avisoft product and website.

Roles & Responsibilities:
Plan and execute digital marketing strategies to improve brand visibility and engagement.
Write and publish SEO-friendly blogs, articles, and web content.
Conduct keyword research and implement effective SEO practices.
Manage and update website content to ensure accuracy and performance.
Create and manage promotional campaigns for AviSoft and Mutual brands.
Develop engaging content and posts for LinkedIn and other digital platforms.
Handle community management and audience engagement on LinkedIn.
Monitor and analyze website and campaign performance using analytics tools.
Prepare reports on SEO performance, website traffic, and social media engagement.
Collaborate with internal teams to maintain consistent branding across all platforms.
Identify new digital trends and opportunities to enhance marketing strategies.
Coordinate with designers or developers for website improvements and creatives.

Qualifications & Skills:
Bachelor’s degree in Marketing, Communications, or related field.
Minimum 1+ years of SEO experience, preferably from a professional services.
Proven experience in SEO, blogging, and digital marketing.
Strong command of English (written and verbal).
Hands-on experience with tools like Google Analytics, SEMrush, WordPress, and Canva.
Familiarity with LinkedIn marketing and community management.
Basic knowledge of website CMS and social media management tools.
Creative mindset with attention to detail and consistency.

Preferred Skills (Nice to Have):
Experience in B2B digital marketing or tech products.
Knowledge of basic HTML/CSS or website editing.
Understanding of paid campaigns (Google Ads, LinkedIn Ads).

Job Type: Permanent

Pay: Up to ₹400,000.00 per year

Work Location: In person