Digital Marketing Executive

JOB DESCRIPTION:

Experience (In Year):4 - 6

Location:Gokhale Road (Thane)

Key Responsibilities:

Digital Strategy & Execution:

• Plan and execute digital marketing campaigns across platforms, including Facebook, Instagram, LinkedIn, Google Ads, and more.
• Develop innovative strategies to increase brand visibility and engagement.
• Manage budgets, bids, and targeting to maximize ROI.

Content Management:

• Collaborate with creative teams to produce engaging content such as reels, posts, blogs, and videos.
• Oversee the content calendar to ensure timely and relevant posts.

SEO/SEM Management:

• Conduct keyword research and optimize website content for search engines.
• Manage pay-per-click (PPC) campaigns and track performance.

Social Media Management:

• Monitor, engage, and analyse social media channels to increase audience engagement.
• Create and manage ad campaigns on social platforms.

Analytics & Reporting:

• Track and measure the performance of all digital campaigns using tools like Google Analytics
• Analyze campaign data to track performance metrics such as CTR, CPC, CPA, and ROI
• Prepare detailed reports on ROI and KPIs for management review.

E-commerce Support:

• Coordinate with the e-commerce team to boost product visibility and sales across online platforms.

Collaborations:

• Identify and coordinate with influencers, bloggers, and other collaborators for brand promotion.

Market Trends:

• Stay updated on the latest digital marketing trends and tools to implement innovative solutions.

Preference:

Candidates who have proper FMCG or Pharma experience in Digital Marketing Field.

Industry: FMCG

Qualifications & Skills:

Marketing, Digital Marketing, or a related field.
Proven experience in digital marketing.
Expertise in tools like Google Ads, Facebook Ads Manager, Canva, and more.

Job Types: Full-time, Permanent

Pay: Up to ₹700,000.00 per year

Work Location: In person