Digital Marketing Executive

About Us:

FindMyGuru and SkillVedika Edutech are innovative education platforms committed to connecting learners with expert tutors and offering industry-aligned professional courses. Our goal is to empower students, teachers, and institutions through quality learning, career-oriented training, and impactful digital experiences.

Role Overview:

We are looking for a dynamic and creative Digital Marketing Executive to plan, execute, and optimize online marketing campaigns across multiple platforms. The ideal candidate will have a strong understanding of the education sector, digital trends, and strategies to generate leads and brand visibility.

Key Responsibilities:

• Plan and execute digital marketing campaigns across Google Ads, Facebook, Instagram, LinkedIn, and YouTube.
• Develop engaging content for social media posts, blogs, and promotional materials.
• Manage and grow social media presence for both FindMyGuru and SkillVedika.
• Run paid campaigns to drive traffic, student leads, and tutor sign-ups.
• Monitor and analyze campaign performance using analytics tools (Google Analytics, Meta Ads Manager, etc.).
• Work closely with the sales and academic teams to align marketing efforts with business goals.
• Optimize website and landing pages for SEO and lead generation.
• Handle e-mail marketing campaigns and WhatsApp broadcast promotions.
• Stay updated with the latest digital marketing trends, tools, and best practices.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 1–3 years of experience in digital marketing (preferably in the EdTech or training domain).
• Strong knowledge of SEO, SEM, social media marketing, and content strategy.
• Hands-on experience with digital tools such as Google Ads, Meta Business Suite, Canva, and Mailchimp.
• Good understanding of lead funnels, conversion tracking, and performance optimization.
• Excellent communication and creative thinking skills.

Preferred:

• Experience in promoting educational courses, online training programs, or tutor platforms.
• Familiarity with influencer marketing or video content creation for education brands.

Job Type: Full-time

Work Location: In person