Digital Marketing Executive

Job Description: Digital Marketing Executive

Job Summary:

We are looking for a creative and results-driven Digital Marketing Executive to manage and enhance our online presence across various digital platforms. The ideal candidate will develop and execute digital marketing strategies that drive store traffic, boost sales, and strengthen the brand image of our hypermarket.

Key Responsibilities:

• Develop and implement effective digital marketing campaigns to promote the hypermarket’s products, offers, and events.
• Manage and grow the brand’s presence on social media platforms (Instagram, Facebook, TikTok, X, LinkedIn, YouTube, etc.).
• Coordinate paid advertising campaigns (Google Ads, Meta Ads, etc.) to increase customer reach and engagement.
• Create engaging content (graphics, videos, captions, and blog posts) aligned with the brand tone and seasonal promotions.
• Monitor SEO/SEM performance and optimize digital channels for better visibility and ranking.
• Track, analyze, and report campaign performance metrics (CTR, engagement, conversion rates, ROI).
• Collaborate with design, IT, and retail teams to ensure digital promotions align with in-store activities.
• Stay updated with digital marketing trends and retail innovations to keep campaigns fresh and competitive.

Qualifications and Skills:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 2–5 years of experience in digital marketing, preferably in retail, FMCG, or hypermarket environment.
• Strong understanding of social media management, Google Analytics, SEO/SEM, and paid ad campaigns.
• Creative mindset with good communication and copywriting skills.
• Proficiency in Canva, Photoshop, or other design tools is an added advantage.
• Ability to multitask, meet deadlines, and work in a fast-paced retail setting.

Job Type: Full-time

Pay: AED3,000.00 - AED5,000.00 per month