Digital Marketing Executive

About OnTime Business Setup

We help founders, SMEs, and investors start and scale in the UAE—fast and compliant. From Mainland & FreeZone company formation to PRO services, visas, banking, attestations, and government liaison, we turn complexity into a guided, trustworthy journey, online and at our mall-based service hubs. We’re growing quickly, and we need a doer who knows the UAE business setup market and has knowledge about different types of trade licenses, can spin up campaigns in hours (not weeks), and uses AI to move faster without sacrificing accuracy.What you’ll do (strategy + execution)

• Creativity: Brings fresh, practical campaign ideas (copy, visuals, offers) and tests at least two new concepts each week, sharing what worked and what didn’t.
• Own performance marketing end-to-end: Plan, launch, and scale Google Ads (Search, PMax, YouTube) and Meta (Lead / Click-to-WhatsApp / Traffic) for Mainland, Free Zone, and priority PRO services.
• Harvest real intent: Build keyword clusters around licensing types, trade names, costs, timelines, banking, and visas; maintain clean negatives and test match types methodically.
• AI-powered production: Use gen-AI (for drafts and ideation) to accelerate Arabic/English ad copy, hook testing, audience research, creative briefs, and reporting summaries—always fact-checked and on-brand.
• Attribution & analytics: Implement GA4 and GTM, including pixels and UTMs, to track enhanced & offline conversions (CRM/WhatsApp), tying spend to qualified leads and paid clients.
• Lead ops: Own speed-to-lead and routing with sales; design WhatsApp templates, quick replies, and follow-ups to improve show and close rates.
• Budget pacing & forecasting: Keep CPL/CPQL and CAC payback within guardrails; communicate risks and next steps weekly.
• Compliance first: Follow UAE advertising standards and platform policies; no vague claims, clear, verifiable benefits only.
• Stakeholder management: Align weekly with Sales/Operations/GM on goals, risks, and next actions & turn feedback into actions.
• Social listening, literacy, and close competitor monitoring.

What you’ve done (must-haves)

• 3–6 years of hands-on performance marketing experience inside a UAE business setup/PRO company (or a portfolio that proves equivalent depth).
• You personally and independently ran Google Search + Meta ads to hit CPL/CPQL targets.
• Native Arabic copywriting that converts; strong English for LPs and reporting.
• Solid GA4/GTM, UTMs, enhanced conversions, and offline conversion setup + debugging.
• Practical Conversion Rate Optimization experience (forms, trust signals, load speed, WhatsApp flows) with measurable lifts.
• First-hand involvement with CRM Tools set-up, implementation, and maintenance.
• Content Creation skills, and the ability to create Reels and posts independently.
• Excellent communication skills and ability to visualize and present ideas cohesively.

Nice-to-haves (great, not mandatory)

• Design literacy: Canva/Figma/Adobe basics for quick edits, Arabic typography sense, simple motion (CapCut/After Effects), and image upscaling/cleanup.

Job Type: Full-time

Pay: AED7,000.00 - AED7,500.00 per month

Application Question(s):

• Do you have experience in Google ads and Meta ads?

Language:

• ARABIC (Required)