Digital Marketing Executive

Job Description

• Develop and run digital marketing campaigns on platforms like Google Ads, social media, and email.
• Conduct keyword research and optimize website content to improve search engine rankings (SEO).
• Create engaging content for social media posts, emails, ads, and websites.
• Monitor and analyze campaign performance using tools like Google Analytics and make improvements.
• Collaborate with designers, content creators, and sales teams to align marketing efforts.
• Manage company social media accounts and schedule posts.
• Stay updated on digital marketing trends and best practices.

Basic Requirements

• Understand digital marketing concepts like SEO, SEM, PPC, email marketing, and social media marketing.
• Familiarity with digital marketing tools such as Google Analytics, Google Ads, and social media platforms.
• Good communication and writing skills.
• Ability to analyze data and make decisions to optimize campaigns.
• Basic technical skills for managing web content and digital assets.
• Preferably a bachelor’s degree in marketing or a related field.
• Prior experience or internships in digital marketing is beneficial but entry-level roles may accept fresher candidates.