Digital Marketing Executive

Company: NASA Chemicals Pvt. Ltd.

Location: Karachi Head Office (I.I. Chundrigar Road)

NASA Chemicals Pvt. Ltd. is looking for a dynamic and creative Digital Marketing Executive to manage our digital presence and support marketing initiatives. The ideal candidate should have strong experience in social media management, digital campaigns, and community engagement.

Key Responsibilities

Digital & Social Media Management

• Develop, manage, and publish engaging content across multiple digital platforms.
• Coordinate with influencers and agencies for social media content creation.
• Work with marketing agencies and in-house teams to create engaging posts, pages, and campaigns.
• Collaborate with production houses and editors for digital content development.
• Oversee new and existing product design initiatives based on market insights and consumer demand.
• Conduct market research to understand customer needs, industry trends, and competitor strategies.
• Plan and execute marketing campaigns aligned with company objectives.
• Track and analyze key performance indicators (KPIs) to measure campaign success.
• Manage cross-brand collaborations and partnerships.

Community Management

• Monitor social media channels daily and respond to comments, messages, and mentions in a timely and professional manner.
• Engage with followers, relevant accounts, and industry influencers to build community and increase brand visibility.
• Moderate discussions and escalate any potential PR issues to management when necessary.

Reporting & Marketing Support

• Prepare reports on digital marketing performance and campaign outcomes.
• Assist in executing traditional/offline marketing activities when required.
• Support the development and implementation of marketing strategies.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or relevant field.
• 2–4 years of experience in digital marketing or social media management.
• Strong understanding of social media platforms, digital campaigns, and analytics tools.
• Creative mindset with strong communication and content creation skills.

Interested candidates can send their CV at: hr@nasachemicals.com

Job Type: Full-time

Work Location: In person