Digital Marketing Executive

About the Company:

The client's goal is to build long-term relationships and become one of the most trusted names in Pakistan's capital markets.

Role Summary

We are seeking a results-driven Marketing Lead to design and scale our client acquisition engine. This role focuses on generating high-quality investor leads through digital channels, optimizing conversion funnels, and working closely with the sales team to drive account openings.

Key Responsibilities

• Plan, execute, and optimize paid campaigns (Meta, Google, YouTube)
• Build and manage lead generation funnels (ads landing pages conversion)
• Monitor and improve key metrics such as CPL, conversion rate, and ROI
• Develop ad creatives and financial content that builds trust and drives action
• Manage CRM workflows, lead segmentation, and nurturing campaigns (email/WhatsApp)
• Coordinate with sales team to improve lead-to-account conversion
• Conduct A/B testing on creatives, targeting, and landing pages
• Ensure all campaigns comply with financial regulatory guidelines

Requirements

Education

• Bachelor's degree in Marketing / Business

Experience

• 2 years in digital marketing / lead generation
• Experience in financial services, fintech, or brokerage preferred not mandatory

Skills

• Strong performance marketing experience (Meta Ads, Google Ads)
• Funnel building and landing page optimization
• Data analysis (Google Analytics or similar tools)
• CRM tools (HubSpot, Zoho, Salesforce)
• Copywriting for ads and financial content

KPIs

• Cost per lead (CPL)
• Lead-to-account conversion rate
• Campaign ROI
• Monthly qualified leads generated

Other Details:

Experience: 2 + years

Location: Karachi

Job Type: Full-time

Work Location: In person