Digital Marketing Executive (Mobile Apps)

Location: Gulberg Greens, Islamabad
Job Type: Full-time (In-person)

Job Summary:
We are looking for a motivated and analytical Digital Marketing Executive to join our team and grow in the field of Android app marketing and monetization. This is an excellent opportunity for fresh graduates or candidates with up to one year of experience who want exposure to live app campaigns and growth strategies.

Key Responsibilities:

• Manage and optimize Android apps on Google Play Console, including basic ASO, store updates, and performance monitoring
• Support execution and optimization of Google Ads App Campaigns (Installs and In-App Actions)
• Assist in improving monetization through Google AdMob
• Track events, analyze performance, and generate insights using Firebase
• Prepare weekly reports including CPI, Retention, Revenue, and ROAS
• Conduct keyword research for ASO and support app growth strategies
• Stay updated with Google Play policies and digital marketing trends

Requirements:

• BBA / MBA (Marketing preferred) or Bachelor’s / Master’s degree in a related field from a reputable university
• Fresh graduates are encouraged to apply (up to 1 year of relevant experience is a plus)
• Strong interest in mobile app marketing and performance advertising
• Basic understanding of paid ads, analytics, and app growth concepts
• Strong analytical skills and attention to detail
• Ability to manage tasks and meet deadlines

Preferred Qualifications:

• Familiarity with Google Ads dashboard
• Basic knowledge of ASO
• Understanding of mobile app monetization (Ads and In-App Purchases)
• Experience working on Android apps

What We Offer:

• Growth-focused environment with strong learning opportunities
• Hands-on experience in real app campaigns and monetization strategies
• Supportive and performance-driven team culture
• Competitive compensation package

Work Location: In person