Digital Marketing Expert

Digital Marketing Expert

Location: [ I-8 Markaz Islamabad ]
Salary: PKR 80,000 – 100,000 per month
Job Type: Full-Time

Job Overview

We are looking for a highly skilled Digital Marketing Expert with proven experience in paid advertising and SEO strategy. The ideal candidate must have hands-on expertise in Meta Ads, Google Ads, TikTok Ads, Pinterest Ads, and Snapchat Ads, along with strong knowledge of Google Merchant Center, Google Analytics, and Google Tag Manager. The candidate must be capable of developing effective advertising and SEO strategies that improve traffic, conversions, and overall business growth.

Key ResponsibilitiesPaid Advertising Management & Strategy

• Plan, develop, and execute advertising strategies to increase conversions and maximize ROAS
• Create and manage paid campaigns on:
• Meta Ads (Facebook & Instagram)
• Google Ads (Search, Display, Shopping, YouTube, Performance Max)
• TikTok Ads
• Pinterest Ads
• Snapchat Ads
• Conduct audience research, competitor analysis, and targeting strategy
• Set up and manage remarketing and retargeting campaigns
• Perform A/B testing on creatives, audiences, landing pages, and campaign structures
• Optimise campaigns based on performance data
• Scale profitable campaigns and reduce wasted ad spend

Google Merchant Center & Shopping Campaigns

• Set up and manage Google Merchant Center accounts
• Upload, optimise, and maintain product feeds
• Fix product disapprovals and feed issues
• Create and optimise Google Shopping campaigns
• Improve product visibility and conversion performance

SEO Strategy & Implementation

• Develop and execute SEO strategies to increase organic traffic and search rankings
• Perform keyword research based on search volume, competition, and business goals
• Optimise website pages including:
• Meta titles
• Meta descriptions
• Headings
• Content optimisation
• Analyse competitors and identify SEO opportunities
• Improve website performance for search engines
• Monitor keyword rankings, traffic, and SEO performance
• Work with developers to ensure proper technical SEO implementation

Tracking, Analytics & Tag Setup

• Set up and manage tracking using:
• Google Analytics (GA4)
• Google Tag Manager (GTM)
• Meta Pixel and Conversion API
• TikTok Pixel, Pinterest Tag, Snapchat Pixel
• Configure conversion tracking manually and via CMS platforms (Shopify, WordPress, etc.)
• Set up ecommerce tracking and event tracking
• Ensure accurate tracking of all conversions and campaign performance

Google My Business (GMB) Management & Tracking

• Set up and optimise Google My Business tracking
• Configure call, click, and conversion tracking
• Monitor and improve local business visibility and performance

Reporting & Performance Monitoring

• Monitor campaigns and website performance daily
• Prepare daily, weekly, and monthly performance reports
• Analyse key metrics including:
• ROAS
• CPA
• CPC
• CTR
• Conversion Rate
• Organic traffic growth
• Provide actionable insights and optimisation recommendations
• Continuously improve advertising and SEO performance

Required Skills & QualificationsTechnical Skills

• Strong experience with Meta Ads Manager
• Strong experience with Google Ads (Search, Shopping, Performance Max)
• Experience with TikTok, Pinterest, and Snapchat Ads
• Strong grip on Google Merchant Center
• Strong grip on Google Analytics (GA4)
• Strong grip on Google Tag Manager
• Strong knowledge of SEO strategies and keyword research
• Experience with conversion tracking setup (manual and CMS-based)

Analytical & Strategic Skills

• Ability to develop effective advertising strategies
• Ability to develop effective SEO strategies
• Strong understanding of audience targeting and behaviour
• Strong campaign optimisation skills
• Strong reporting and performance analysis skills

Preferred Qualifications

• Experience with ecommerce businesses
• Experience with Shopify or WordPress
• Google Ads certification preferred
• Meta Ads certification preferred

What We Offer

• Salary: PKR 80,000 – 100,000 per month
• Career growth opportunities
• Professional work environment
• Long-term position

Job Type: Full-time

Pay: Rs80,000.00 - Rs100,000.00 per month

Work Location: In person