Digital Marketing Specialist – Medical Billing & (RCM)

Digital Marketing Specialist – Medical Billing & (RCM)

About Virtelligence

Virtelligence is a leading global IT and healthcare technology consulting firm with over 25 years of experience, supporting more than 200 health systems and enterprise clients worldwide.

We specialize in digital transformation, cloud adoption, healthcare technology solutions, and innovative workforce services.

Website: https://www.virtelligence.com
LinkedIn: https://www.linkedin.com/company/virtelligence/

Job Details

Company: Virtelligence
Location: I-10/3, Islamabad (On-site)
Shift: Night Shift
Experience Required: 3+ Years in Digital Marketing (Healthcare / Medical Billing Preferred)

Role Overview

Virtelligence is seeking a strategic and performance-driven Digital Marketing Specialist with a strong understanding of Medical Billing and Revenue Cycle Management (RCM).

The ideal candidate will possess hands-on experience in B2B marketing within the US healthcare market and a clear understanding of ICD-10, CPT coding, payer reimbursement structures, and end-to-end RCM workflows.

This role requires the ability to position complex medical billing services into compelling digital campaigns that attract private practices, physician groups, and healthcare systems.

Key Responsibilities

Digital Strategy & Campaign Management

• Develop and execute digital marketing strategies focused on promoting medical billing and RCM services.
• Plan and manage multi-channel campaigns including LinkedIn, Google Ads, email marketing, and SEO.
• Optimize campaigns for lead generation and conversion performance.

Healthcare Market Positioning

• Create targeted messaging tailored to US-based healthcare providers.
• Develop content strategies focused on improving Days in A/R, Net Collection Rates, and Clean Claim Ratios.
• Position Virtelligence as a trusted RCM and healthcare technology partner.

Lead Generation & Funnel Optimization

• Generate qualified B2B leads through inbound and outbound digital strategies.
• Build landing pages, case studies, and marketing collateral aligned with RCM services.
• Track, analyze, and optimize marketing funnels to improve conversion rates.

Content & Thought Leadership

• Develop high-quality content including blogs, whitepapers, and LinkedIn posts focused on healthcare revenue optimization.
• Collaborate with the sales and RCM teams to translate operational insights into marketing narratives.

Performance Analytics & Reporting

• Monitor KPIs such as Cost per Lead (CPL), Customer Acquisition Cost (CAC), and campaign ROI.
• Use analytics tools to measure performance and provide actionable insights for improvement.

Required Experience and Skills

Industry Knowledge

• Strong understanding of Medical Billing and Revenue Cycle Management.
• Familiarity with US healthcare reimbursement models and compliance requirements.

Digital Marketing Expertise

• Proven experience in B2B digital marketing (preferably healthcare-focused).
• Hands-on experience with SEO, PPC, LinkedIn Ads, email automation, and marketing analytics tools.

Technical Understanding

• Basic familiarity with EHR/PMS systems such as Athenahealth, Kareo, or AdvancedMD is preferred.
• Understanding of clearinghouse processes and claim workflows is a plus.

Analytical & Strategic Skills

• Ability to interpret marketing and RCM performance data.
• Strong campaign optimization and conversion rate improvement skills.

Success Metrics (KPIs)

• Increase in qualified B2B healthcare leads
• Reduction in Customer Acquisition Cost (CAC)
• Improved campaign ROI and conversion rates
• Growth in market penetration within targeted medical specialties

Benefits

• Opportunity to work on innovative healthcare technology initiatives
• Collaborative and performance-driven work environment
• Continuous professional development opportunities
• Exposure to the US healthcare and RCM market

Probation Period

A structured three-month probation period focused on performance evaluation, strategic contribution, and long-term alignment within the organization.

Job Type: Full-time

Work Location: In person